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Doggobrau heads around Victoria in support of RSPCA victoria

Bright Brewery is very excited to announce that our collaboration beer with RSPCA Victoria – DoggoBrau Tropical XPA – is now available at all Dan Murphy’s stores throughout Victoria.

DoggBrau, which is now in its third year, raises money to support the vital work RSPCA Victoria does in rescuing, rehabilitating, and rehoming animals in need.

And with DoggoBrau now available across Victoria, at nearly 100 independent retailers and in all 83 Victorian Dan Murphy’s stores, it’s easier than ever to get your paws on some and help support RSPCA’s vital work.

RSPCA Victoria Corporate Partnerships Manager Chris Doig said DoggoBrau had become a valued part of RSPCA Victoria’s annual calendar.

“We absolutely love the DoggoBrau concept and what it stands for,” Doig said. “We are excited to see the beer – and the cause – touching the hearts of beer, and animal, lovers all over Victoria.

“Bright Brewery is a valued RSPCA Victoria Business Supporter and we’re thrilled that they’re dedicated to helping animals in need.”

Bright Brewery Marketing Manager Laura Gray said DoggoBrau was a beer close to the hearts of the Bright crew.

“We all love DoggoBrau and what it stands for,” Gray said. “And it doesn’t hurt that it’s a cracking beer as well!”

DoggoBrau Tropical XPA was awarded a Gold Medal at the 2022 Australian International Beer Awards, and has long been a crowd favourite due to its fresh, tropical, easy-drinking flavour.

“Inside each characterful can is the same beer that’s been loaded with El Dorado, Kohatu, Azacca, Cryo Azacca and Cryo Mosaic hops. It means that anyone who loves modern XPAs where the malt profile is lean, the bitterness is subtle an the hops provide plenty of citrus and tropical hues – namely grapefruit, pineapple, guava and rockmelon – are just as well looked after as any four-legged friend.” – Will Ziebell, The Crafty Pint

Each new iteration of DoggoBrau cans are designed by Melbourne designer Clint Weaver of Pocketbeagles Studio who helps bring DoggoBrau to life.

“The original doggo was straight out of Clint’s brain but, since then, we’ve recreated rescue doggos that are special to us in some way,” Gray explained.

“The second doggo Phoebe belonged to an RSPCA staff member and we just couldn’t resist her little bandana when we first met her.

“Then there was Bright Brewery founder Scott’s greyhound/kelpie/lurcher-X, Newton.

“And the most recent DoggoBrau doggo is my greyhound, Eddy, who passed away suddenly earlier this year. At 35kg, he was definitely a Big Doggo, so he was perfect for this homage.”

And while the beer has its roots in cute doggos, this year, the Bright team branched out in order to help RSPCA on an even bigger scale.

“We all love cute doggos but cats are one of the biggest, if not the biggest, issue for RSPCA Victoria,” Gray said. “The volume of rescue cats needing help is incredibly high, and we wanted to do something to bring awareness to that as well.”

Enter: CattoBrau Tropical XPA. Featuring Weaver’s own feline Kyari, the first ever CattoBrau Tropical XPA has been a smash hit.

“It’s the same beer inside but we branded this release with both doggo and catto design so animal lovers could choose a beer close to their heart,” Gray explained.

DoggoBrau’s popularity has also helped spawn a range of merchandise including T-shirts, bandanas, and dog biscuits.

In 2022, Bright leaned right into the DoggoBrau brand, making it their theme for Melbourne GABS in collaboration with RSPCA in order to raise awareness with the event’s 25,000 attendees.

“Someone, somewhere granted us permission to bring RSPCA rescue dogs into the Melbourne Exhibion Centre during a beer festival so every day of GABS, we had RSPCA visit with a furry friend and it was an absolute hit,” Gray said.

“Doggos and beer – the perfect combination!”

To grab some DoggoBrau Tropical XPA online from Bright Brewery, please head here.

To find your closest retail stockist, please head here.

Cash in on your cans!

Did you know that Victoria’s Container Deposit Scheme (CDS) kicked off on November 1st? That means you can now get 10c per beer can back for every can you recycle (at designated collection points)!

But apart from helping you fill your money box, why does this matter? Well, the CDS aims to boost recycling rates, reduce our reliance on natural resources, and minimise greenhouse gas emissions. Making a beer can from recycled aluminium requires 95% less energy than using virgin aluminium. The scheme applies to other containers too – like PET bottles and some glass bottles.

Other states around Australia that have implemented the CDS have seen recycling rates soar, diverting valuable materials from landfill and easing the burden on our planet’s precious resources.

Brewers like us, who put our beer in cans for you to enjoy, are funding the scheme. This ensures it remains viable, and covers the costs of collecting, sorting, and processing the cans.

As a result, you might have noticed a slight increase in the price of cans, PET bottles, and glass bottles. This is due to the costs associated with the CDS, which are ultimately borne by the manufacturers.

You can still recycle your cans through your regular yellow bins at home or commingled bins at work or in public spaces. However, the CDS offers an additional opportunity to earn a little extra cash or support a local sports club or charity so they can benefit.

There are collection points all over the state, including small towns like ours.

If you’re in Bright/surrounds, you can take your stash of cans to the following collection points:

  • Crispy’s Hardware, Bright
  • Settler’s Tavern, Tawonga South
  • Myrtleford Cycle Centre, Myrtleford

So, what are you waiting for? Start collecting those cans and bottles today and make a difference for Victoria’s environment!

Throwback a lager this summer

Oat Cream NEIPA, Smoothie Sours, Salted Caramel Popcorn Ale…we’ve all heard of the weird and whacky beers that brewers come up with these days.

Hell, we’ll admit, we’ve even brewed some of them ourselves (Pineapple Cream Dream Milkshake IPA ring a bell?)!

But while many craft beer lovers think the wilder the better when it comes to beer, some of us just crave the simplicity of a clean, classic Aussie lager brewed with four perfect ingredients…

A beer built for the Aussie summer. The perfect pairing to sizzling sausages on a barbie. The best beer to quench your thirst on a hot summer’s day. The one you crack, ice-cold from the Esky, while the kids spin themselves dizzy on the Hill’s Hoist behind you.

Some of us just want to throwback a lager this summer!

And year after year, the people of Australia have voted Bright Brewery’s Alpine Lager as their #1 favourite indie lager in Victoria (and #2 in Australia)!

Brewed with pure Alpine water and locally-grown Australian hops, Alpine Lager is as clean as mountain air, and as crisp as the summer sun rising over hills. Plus it’s also just a damn good beer.

That’s why it’s our best-seller. That’s why, in a sea of pale ales, craft beer lovers drink more Bright Brewery Alpine Lager than any other beer we brew (and we’ve got a pretty great pale ale, too!).

So, last year, when it came to voting in the GABS Hottest 100 Craft Beer Poll, we asked you to stand up against the tidal wave of pale ales flooding the poll and vote #notanotherpaleale

A year ago, we said craft lagers were on the rise. Today, they’re having their heyday. Right now, in fact (Cerveza, anyone?). But we’ve been all over it for years.

So this Summer – instead of picking yet another pale ale out of the Esky, why not throwback a lager, and remember why it’s the world’s most popular beer!

And if you’re sick of seeing pale ales dominate the countdown, let’s do something about it.

Vote #1 Alpine Lager

#notanotherpaleale

VOTE #1 ALPINE LAGER

Voting closes Sunday January 14, 2024 and the countdown will be on Saturday January 27, 2024.

Bright Brewery Black Friday Sale Focuses on Local Support and Sustainability

Bright Brewery is excited to announce it will be running a Black Friday sale, offering a 10% discount on all beers, merch, and mixed packs. Additionally, the brewery will donate 10% of all online sales to Zero Waste Victoria, a non-profit organisation that promotes sustainable practices.

Bright Brewery also hopes to encourage customers to think about where their money is going. “On Black Friday, consider supporting local businesses instead of giving your money to global tech giants or buying another item you don’t need,” explained Laura Gray, Marketing Manager at Bright Brewery. “We believe that supporting local, independent producers in your own community is important. These businesses are the backbone of our economy and they deserve our support.”

In addition to supporting local businesses, Bright Brewery is also committed to promoting sustainability. The brewery’s partnership with Zero Waste Victoria highlights the importance of mindful consumption and reducing waste.

“We’re donating 10% of all Black Friday online sales to Zero Waste Victoria because we believe in their mission to reduce waste in Victoria,” Laura said. “They provide education and resources to help people make sustainable choices, and we’re proud to support their work.”

The Bright Brewery Black Friday sale includes:

– 10% OFF ONLINE STOREWIDE: all beers, all merch, all mixed packs*

– AN EXTRA 10% OFF ONLINE STOREWIDE FOR MASH CLUB MEMBERS*

– FREE GIFT CARD FOR ALL ORDERS OVER $150

– FREE SHIPPING on all orders over $99 (excl WA/NT)

* Excludes Mash Club subscriptions, gift certificates and sale items. The Black Friday sale is online only. Discounts are not available in the Bright Brewery venue. 

Mash Club members and VIP Early Access subscribers will receive 48 hour early bird access, with a code emailed to them on Wednesday 22 November.

On Black Friday, customers will be able to shop online with coupon code BLACKFRIDAY10 to receive their discount. Free shipping is available on orders over $99 (excluding WA/NT).

“We hope you’ll join us in supporting local businesses and promoting sustainability this Black Friday. “Laura concluded.

You can start browsing here now!

Bright beer has gone to the dogs

Beer has gone to the dogs! And we’re here for it…

 

We are dog-gone excited to announce the next instalment of our pawsome collaboration with RSPCA Victoria- DoggoBrau Tropical XPA!

 

And this time around, things are getting even more a-meow-zing with the first-ever release of our new CattoBrau Tropical XPA!

That’s right – the same great beer is now supporting both dogs AND cats!

 

“Inside each characterful can is the same beer that’s been loaded with El Dorado, Kohatu, Azacca, Cryo Azacca and Cryo Mosaic hops. It means that anyone who loves modern XPAs where the malt profile is lean, the bitterness is subtle an the hops provide plenty of citrus and tropical hues – namely grapefruit, pineapple, guava and rockmelon – are just as well looked after as any four-legged friend.” – Will Ziebell, The Crafty Pint

 

We’re thrilled to partner with RSPCA Victoria to help raise awareness about the incredible work that they do to rescue, rehome and rehabilitate dogs and cats in need.

 

Part-proceeds from all Doggo/CattoBrau beer sales go directly to supporting RSPCA Vic to support their incredible work. It’s a barking good cause!

We’re Hiring: Casual Event Crew (North East Victoria)

Here at Bright Brewery, we are on the hunt to add to our local team with Casual Event Crew members to help with running events, festival work, tastings and bringing the Alpine’s best beer to the people.

WHO ARE WE

Bright Brewery is a family-owned and fiercely independent brewery, bar, restaurant and bike hub, located in the heart of Bright, Victoria, which has been established for over 15 years. During this time, we have built a reputation for high quality beer and great customer service, culminating in being inducted into the Victorian Tourism Hall of Fame in 2019, after being named Victoria’s Best Brewery three years in a row. We also collected a Champion’s Trophy at the 2019 Indie Beer Awards!

We have a very strong, values-based approach to managing our business and value Authenticity, Active Lifestyles, and taking a Sustainable approach to all that we do. In 2018, we completed a multi-million-dollar investment in a large production facility and launch into the wider wholesale market. We are now available across Australia and even hold the title of Victoria’s best indie lager!

WHAT WE ARE LOOKING FOR

We are looking to add to our casual team of staff to work across events and in-store tastings along with festivals and activations.

This is a casual role where you will have the opportunity to work with one of Australia’s pioneering and most-respected craft breweries. This is a great entry-level role for someone interested in working in the craft beer industry or kicking starting their career in events.

You will work directly with our Sales and Marketing team to help spread the Bright Brewery beers and message across North East Victoria and surrounds.

We are looking for road crew members with a love for great beer and a passion for talking about it. Ideally, our candidates will have some experience in either hospitality or liquor retail, will have strong communication skills, and the ability to work independently as well as in a team. A passion for the mountains and an active lifestyle are also a plus!

YOUR KEY TASKS

· Managing and operating in-store tastings

· Working at venue events such as tap takeovers, launches or trade nights

· Pouring and talking beers at festivals and trade shows

YOU WILL HAVE

· A love for great beer

· A passion for talking all things beer

· Strong communication skills

· Share the values of Bright Brewery; living a sustainable, authentic and active lifestyle.

· Passionate about the mountains and promoting products that are made with a sustainable focus.

· The ability to organise your time

· The ability to operate independently as well as in a team environment

· Availability to work some weekends, weeknights and public holidays

YOUR ROLE

This is a casual role for offsite event work only. Hours will vary depending on event requirements and your availability.

It will be largely North East Victoria-based with work available in Melbourne or around regional Victoria for those interested/willing.

As a casual member of Bright Brewery’s staff, your remuneration will include the following:

· Casual award pay in conjunction with role operated and hours worked

· Travel expenses when appropriate

· Superannuation in line with government regulations

· Training and support

· Active Lifestyle subsidy

This role will require you to have a driver’s license, and either hold a current Victorian RSA or be willing to get one before starting in this role.

To apply

If this sounds like you, please send your resume and cover letter to Laura Gray at marketing@brightbrewery.com.au

Crafting Connections Down South: Embracing Adventure, Beer, and MTB in Tasmania!

With its wild, rugged natural beauty, love for all things adventure, and appreciation of great craft beer, we share a natural affinity with our friends down south in Tassie.

Which is why we’re thrilled to be spreading our wings over Bass Strait!

We’re very excited to announce that we now proud sponsors of Australia’s best-known mountain bike destination,  Maydena MTB Park.

We’ve lent our name to one of Maydena’s most popular trails, the iconic Funky Cold Maydena black diamond track. 300m of steep raw Maydena tech and fast, flowing berms – it doesn’t get better!

So next time you’re in Maydena, hit up Funky Cold Maydena and enjoy the ride!

But if you’re not heading that far south, or if the MTB Mecca of Derby is more your jam, you’ll find us there, too!

Head into the Dorset Hotel Derby for a pint of their Derby Draught, brewed right here in Bright, as well as our Bright Pale Ale and Any Day XPA. Or if the island life is calling you, our friends at Hotel Bruny on Bruny Island is the place to go for a pint of M.I.A. IPA or Hellfire Amber.
And when you hit the big smoke, you’ll find us across both Launceston and Hobart – ready to make your trip to Tas a little bit Bright-er.

Bright and Carwyn Cellars collab on Australian beer first

What began, as most great ideas do, as a yarn over a beer on cold and wintry day has now come full circle.

A collaboration that has spanned three years, two continents, a global pandemic, 17,000km, four brewers, and countless hours has finally come to life in an exciting Australian first for the for the craft beer industry.

The first release from the Barrel Experiment Program – a collaboration between Victoria’s Bright Brewery and Carwyn Cellars – is Les Monstres Du Chateau #1: what we believe to be Australia’s first Chartreuse Barrel Aged Imperial Stout.

The Barrel Experiment Program, which started pre-COVID in 2020, is designed to showcase the true expression of barrel aging, with the same base beer aged in different barrels to truly highlight the different characteristics of each barrel.

“We acquired six different and distinct French barrels, sourced nearly 17,000km away from our home in Bright and filled them with our an Oatmeal Imperial Stout,” Bright’s Head Brewer Lewis Kerr said.

Release #1 was aged in Chartreuse barrels, with the distinct flavour of the infamous green liqueur infusing the flavour of aniseed and a light herbal finish.

“They called us insane when we chose this monster of a barrel, but we hope you all enjoy what we believe to be the first Chartreuese barrel-aged stout in Australian beer history,” Kerr said.

Release #2 is a Rum & Banana Brandy Barrel Aged Imperial Stout showcasing sweeter notes of candied banana, burnt caramel and hints of coconut.

“That’s part of the black magic of barrel work,” Kerr said. “These releases are all the same base beer, all aged all in barrels of French origin, but with wildly different cask expressions.”

Both beers will be launched, on tap and in cans, at the official Barrel Experiment Program First Release Launch Party at Carwyn Cellars on Saturday, October 21, from 12pm.

Join the Bright and Carwyn teams for an afternoon including:

  • Guided Tasting from Bright Brewery
  • Bright Brewery Beer Showcase
  • Chartreuse Boiler Makers
  • Giveaways and prizes

Releases #1 and #2 will be available from Carwyn Cellars and Bright Brewery exclusively following the launch.

We’re hiring: Victorian Sales Ambassador (Entry-Level)

Bright Brewery is on the hunt for an enthusiastic new sales ambassador to join our ever growing and vibrant team.

The purpose of this role is to provide sales and customer support services to existing and new customers within Melbourne and allocated Victorian regional areas resulting in sales growth and strengthened brand equity of Bright Brewery’s craft beer range.

This role is perfect for someone looking to break into craft beer sales or expand on their pre-existing sales career.

This is a full-time role working Monday to Friday with occasional after hours or weekend work. A company car or car allowance will be provided along with tools of the trade and professional training.

What we are looking for

Bright Brewery is recruiting a Victorian Sales Ambassador to support sales activities and customers across the business throughout Victoria.

We are looking for someone who can grow with the business. The right person will be rewarded with an attractive reward package and work-life balance.

Background

Bright Brewery has been established for over 15 years. During this time Bright Brewery has built a reputation for high-quality beer and great customer service culminating in three gold medals at the Victorian Tourism Awards. We have a very strong values-based approach to managing the business.

Our beers can be found both nationally throughout Australia as well overseas. In 2023, Bright Brewery was awarded the 8th most popular brewery in Australia along with retaining its title as Number 1 Independent Lager in Victoria in the GABS Hottest 100 vote.

KEY TASKS

– Develop and support the wholesale of Bright Brewery beers to bottle-shops, restaurants, bars and venues, and other retail and hospitality outlets across Victoria and allocated regional areas

– Be an excellent Ambassador for our brands, values, and lifestyle

– Achieve budgeted sales targets and KPIs.

– Identify and capitalise on market opportunities to build sales and profitability

– Work under the direction of our National Sales Manager to support and grow accounts, as well as brand awareness and reputation

– Relationship management, including prioritisation of key customers and new customer development

– Providing a superior level of service to our customers

– Deliver reports to National Sales Manager as required and requested.

– Utilise Bright Brewery CRM system as designated by National Sales Manager

– Travel to, and manage, further sales areas as allocated by business

– Organise in-store tastings and promotions and point of sale displays

– Identify realistic opportunities to increase sales

– Activate or host events both on and off premise, including festivals

– Manage relationships and communication with sales accounts in line with role expectations

– Always uphold a high standard of professionalism with both colleagues and customers

– Flexibility with working hours, including readiness to work after hours in a sales capacity as well as on weekend events at events, festivals, and brand activations

– Follow direction from National Sales Manager in line with duties and work responsibilities

SKILLS AND EXPERIENCE

This is an entry level role with opportunity for professional development. We are seeking an enthusiastic hospitality and craft beer lover looking to gain experience in sales. This role does not require any previous sales experience.

Understanding of the craft beer market, on-premise and retail trade and trends.Desirable
Excellent face-to-face and written communication skills.Must have
Ability to maintain strong and positive relationships with customers.Must have
Ability to identify customer needs and provide solutions.Must have
Experience managing participation at events.Desirable
Ability to effectively prioritise tasks and manage time.Must have
Computer and social media savvy (E-mail, MS Word, MS Excel, social networking).

Self-motivated, outcomes oriented, person of action

Drivers Licence

Possess (or have the capability to develop) outstanding knowledge of beer and brewing process.

Process driven with strong attention to detail

Experience with CRM software

Hold a current RSA

Must have

Must have

Must have

Must Have

Must have

Highly desirable

Highly desirable

SELECTION CRITERIA

– Experience in developing and delivering strategies.

– Understanding of:

The craft beer market,

Business drivers for an independent brewery,

On-premise and retail trade,

Beer-related events.

– Relationship management and communication skills.

– Connections to the craft beer industry.

– Alibility to work autonomously.

– Strong knowledge and passion for beer and brewing.

– Flexible with working hours, including readiness to work after hours and on weekend events at events, festivals and brand activations.

– Commitment to invest time in brand development.

– Permanent Australian resident.

– A good fit for Bright Brewery’s brand and culture.

What we offer

This is a full-time permanent position that will involve after hours and weekend work on some occasions.

A competitive remuneration package is negotiable for the right applicant, including:

– Salary – paid weekly

– Monthly phone allowance reimbursement

– Local gym membership allowance

– Attractive bonus and incentive plan

– Training and support

– Branded work vehicle or car allowance

To Apply

Please email a current CV and cover letter addressing the skills and experience required to the National Sales Manager: evin@brightbrewery.com.au

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