News

Work with us: Digital Marketing Officer

JOIN THE BRIGHT CREW

Here at Bright Brewery, we are on the hunt to add an up-and-coming Digital Marketing Officer (0.8 FTE) to our team.

This is an excellent opportunity for a Digital Marketing professional to work with our award-winning team in a fun, friendly, and fast-paced craft brewery based in beautiful Bright.

There is also the opportunity to expand this role to full-time by undertaking a day’s work in other parts of the business.

Who we ARE

Bright Brewery is a local-family-owned business and fiercely independent brewery, bar, and restaurant, located in the heart of Bright, Victoria, which has been established for over 16 years. During this time, we have built a reputation for high-quality beer and excellent customer service, culminating in being inducted into the Victorian Tourism Hall of Fame in 2019, after being named Victoria’s Best Brewery three years in a row. We also collected a Champion’s Trophy at the 2019 Independent Beer Awards!

We have a strong, values-based approach to managing our business and value Authenticity, Active Lifestyles, and a Sustainable approach to all that we do.

In 2018, we completed a multi-million-dollar investment in our large production facility and launched into the craft beer wholesale market. We are now available right across Australia, internationally, and we even hold the title of Victoria’s best independent lager!

ABOUT BRIGHT

If you like skiing, snowboarding, hiking, mountain biking, road cycling, rock climbing, trail running, paragliding, four-wheel driving, dirt biking, trout fishing, winding rivers, camping, wineries, relaxing by a fire in winter, golfing, amazing food, local produce, country pubs, beautiful scenery, mountains, forests, snow, autumn leaves, great craft beer and much more, then you will love Bright!

Located less than four hours from Melbourne, and just an hour from Mount Hotham and Falls Creek ski resorts, Bright, in the heart of the Victorian High Country, is one of Australia’s most visited tourist destinations and a great place to live. Bright enjoys amazing amenities, facilities, cafes, restaurants and more; not to mention the incredible scenery that surrounds us.

What we are looking for

We are looking for an up-and-coming Digital Marketing Officer to join our team here in beautiful Bright (0.8 FTE).

Reporting to the Marketing Manager, the Digital Marketing Officer will be responsible for all aspects of planning, creating, and operating Bright Brewery’s digital marketing campaigns and activity throughout the year. This includes:

– Social media

– e-Commerce

– Website management

– Digital advertising

– e-Database management and growth

– Electronic direct mail

– Reporting and trend-tracking

The right candidate will have experience in digital marketing and content creation, be a highly motivated and organised person with outstanding attention to detail, and a desire to provide excellent customer service and experiences for our online customers.

Your Key tasks

– Day-to-day running of our website (no coding experience required) including creation of content, keeping it up-to-date, managing product inventory

– Management and growth of our online e-commerce store to meet sales targets

– Management and growth of our brewery-to-door beer club, the Mash Club, to meet sales targets

– Creation and implementation of our social media content calendar across various platforms

– Managing and implementing strategies to grow our email databases

Regular communication with e-databases

– Creation and implementation of digital advertising strategies and campaigns to meet business objectives and sales targets

– Monthly reports to the Management Team on strategies and campaigns

– Weekly reporting and trend tracking of online feedback/reviews across various platforms

– Updating Untappd with new beer releases

– Other Marketing tasks as directed by the Marketing Manager. This may include:

– Distribution of beer samples

– Other tasks, as directed

YOU HAVE

– A love for, or some knowledge of, craft beer

– Strong communication skills

– Strong organisational skills

– Very strong attention to detail

– A shared commitment to Bright Brewery’s values: living a sustainable, authentic and active lifestyle

– Passion for the mountains and promoting products that are made with a sustainable focus

– The ability to organise and use your time effectively

– The ability to operate independently as well as in a team environment

– The ability to think quickly on your feet, problem solve, and use your initiative

– Proven digital marketing experience with:

Klaviyo (or similar)

WordPress (or similar)

WooCommerce

Google Analytics

Meta Advertising

Social Media platforms

– A current Victorian RSA (or be willing to attain one before starting in this role)

THE ROLE

This is a 0.8 FTE role based on Bright, Victoria. There is the possibility that some work could be performed remotely, if required, although there is the requirement to work from Head Office in Bright on a regular basis.

This role reports to the Marketing Manager, and works closely with other departments, specifically the Sales, Venue, Logistics, and Administration, teams.

There is the opportunity to expand this role to full-time by undertaking a day’s work in other parts of the business, such as Administration, Venue (front of house), Kitchen, or Warehouse – depending on business requirements.

WHAT WE OFFER

The opportunity to secure a permanent position with one of Australia’s pioneering craft breweries, plus the opportunity to live and work in beautiful Bright, Victoria.

Employee benefits include:

– Green Transport bonus

– Subsidised Bootcamp or Yoga Space memberships

– Regular staff social events and gatherings (mountain bike rides, craft mornings, trail building, and more)

– Accrual of Brewery points for every hour worked to spend in-venue

– Training and development opportunities

– Genuine work-life balance

TO APPLY

If this position sounds like you, or you have an interest in finding out more about working with us, then please get in touch!

Please send your resume and cover letter to the Marketing Manager at marketing@brightbrewery.com.au

Applications close at 5pm on Sunday, July 31, 2022.

Work with us: Events & Promotions Officer

JOIN THE BRIGHT CREW

Here at Bright Brewery, we are on the hunt to add an up-and-coming Events & Promotions Officer to our team.

This is an excellent opportunity for an up-and-coming Events/Promotions professional to join an award-winning team in a fun, friendly, and fast-paced craft brewery. This is a full-time role.

Who we ARE

Bright Brewery is a local-family-owned business and fiercely independent brewery, bar, and restaurant, located in the heart of Bright, Victoria, which has been established for over 16 years. During this time, we have built a reputation for high-quality beer and excellent customer service, culminating in being inducted into the Victorian Tourism Hall of Fame in 2019, after being named Victoria’s Best Brewery three years in a row. We also collected a Champion’s Trophy at the 2019 Independent Beer Awards!

We have a strong, values-based approach to managing our business and value Authenticity, Active Lifestyles, and a Sustainable approach to all that we do.

In 2018, we completed a multi-million-dollar investment in our large production facility and launched into the craft beer wholesale market. We are now available right across Australia, internationally, and we even hold the title of Victoria’s best independent lager!

ABOUT BRIGHT

If you like skiing, snowboarding, hiking, mountain biking, road cycling, rock climbing, trail running, paragliding, four-wheel driving, dirt biking, trout fishing, winding rivers, camping, wineries, relaxing by a fire in winter, golfing, amazing food, local produce, country pubs, beautiful scenery, mountains, forests, snow, autumn leaves, great craft beer and much more, then you will love Bright!

Located less than four hours from Melbourne, and just an hour from Mount Hotham and Falls Creek ski resorts, Bright, in the heart of the Victorian High Country, is one of Australia’s most visited tourist destinations and a great place to live. Bright enjoys amazing amenities, facilities, cafes, restaurants and more; not to mention the incredible scenery that surrounds us.

WHAT WE ARE LOOKING FOR

We are looking for an up-and-coming Events & Promotions Officer to join our team here in beautiful Bright.

Reporting to the Marketing Manager, the Events & Promotions Officer will be responsible for all aspects of planning, organising, and operating onsite and offsite events throughout the year. This includes:

– Beer Festivals

– Mountain Bike Festivals

– Community Events

– Bike Races

– Music Festivals

– Snow Sports Events

– Others, as required

The Events & Promotions Officer is also responsible for managing Bright Brewery’s own calendar of premier events, including:

– Darker Days Festival

– Picnic In The Paddock Festival

– 5Zero Gravel/MTB Event

– Venue events such as Beer Launches, Community Events and others (in collaboration with our Venue Team)

The Events & Promotions Officer is also responsible for planning, implementing, managing offsite retail sales promotions, in collaboration with our Sales Team, to support our growing wholesale business. This includes:

– Beer Tastings

– Tap Takeovers

– Trade Shows

– Instore activations

– Visual Merchandising

– Others, as directed by the Marketing Manager

The right candidate will have experience in event coordination and or sales promotions, be a highly motivated and organised person with outstanding attention to detail and a desire to provide excellent customer service and experience.

Your Key tasks

– Managing all planning and logistics for our attendance at off-site festivals, events and trade shows (as above)

– Working at festivals and trade shows (setting up, pouring beers, etc)

– Managing the upkeep and storage of Event equipment and inventory

– Planning, managing and operating our in-house Marquee Events (as above) including live music curation and bookings

– Creation and development of new, profitable in-house premier events at Bright Brewery, including live music curation and bookings

– Working with the Venue team to plan and promote venue-based Events in Bright (as above)

– Working with the Sales team to plan and operate in-store tastings and promotions (as above).

– Assisting the sales team with both in store and venue activations (as above).

– Working with the Venue and Kitchen teams, create a workable Functions model for Bright Brewery

– Other Marketing support, as directed by the Marketing Manager. This may include:

– Distribution of beer samples

– Creation of posters, in-store Point of Sale material etc

– Other tasks, as directed

YOU HAVE

– A love for, and some knowledge of, craft beer

– Strong communication skills

– Strong organisational skills

– Very strong attention to detail

– A shared commitment to Bright Brewery’s values: living a sustainable, authentic and active lifestyle

– Passion for the mountains and promoting products that are made with a sustainable focus

– The ability to organise and use your time effectively

– The ability to operate independently as well as in a team environment

– Proven ability to work within financial budgets

– Proven experience in planning and running events

– An interest in, or love for, live music (preferred)

– Experience in, or a willingness to learn, basic graphic design using Adobe Creative Suite (preferred not must-have)

– Excellent customer service

– The ability to think quickly on your feet, problem solve, and use your initiative

– A current Victorian driver’s license

– A current Victorian RSA (or be willing to attain one before starting in this role)

THE ROLE

This is a full-time role based in Bright, Victoria. This role can not be performed remotely.

This role reports to the Marketing Manager, and works closely with all other departments, specifically the Sales, Venue, Logistics, Administration, and Brewing teams.

This role requires flexibility in your working week, and the ability and willingness to work nights, weekends and public holidays where required, particularly during Events season. 

WHAT WE OFFER

The opportunity to secure a permanent position with one of Australia’s pioneering craft breweries, plus the opportunity to live and work in beautiful Bright, Victoria.

Employee benefits include:

– Green Transport bonus

– Subsidised Bootcamp or Yoga Space memberships

– Regular staff social events and gatherings (mountain bike rides, craft mornings, trail building, and more)

– Accrual of Brewery points for every hour worked to spend in-venue

– Training and development opportunities

– Genuine work-life balance

TO APPLY

If this position sounds like you, or you have an interest in finding out more about working with us, then please get in touch!

Please send your resume and cover letter to the Marketing Manager at marketing@brightbrewery.com.au

Applications close at 5pm on Sunday, July 31, 2022.

Darker Days rises from the ashes

Australian rock royalty and six-time ARIA winner Bob Evans will headline an all-star line-up for the return of Bright Brewery’s DARKER DAYS festival for 2022.

After the horror show of 2021, when Bright’s annual midwinter festival fell victim to COVID lockdowns just 24 hours before it began, DARKER DAYS will rise from the ashes over the weekend of June 17-19, 2022.

A celebration of all things dark and decadent – with a special focus on dark beer, live music and crackling bonfires – DARKER DAYS 2022 will be bigger, better, and darker than ever.

The frontman of legendary Australian rock outfit, Jebediah, Bob Evans will light up the stage at Darker Days with his iconic blend of acoustic folk, rock, and roots, which includes some of Australia’s most beloved songs.

Bob (the alter-ego of rocker Kevin Mitchell), will headline Darker Days’ biggest music lineup ever, supported by an eclectic lineup of Victorian musicians.

With festivities to enjoy across the weekend, Saturday’s main Festival Day on June 18 will heat up with 10 hours of live music, cold beer, hot food, local drinks & roaring fires.

Bright Brewery will be joined by Guest Brewers Banks Brewing Co (Vic), Molly Rose Brewers (Vic) and Moo Brew (Tas), alongside award-winning High Country producers, Reed & Co Distillery, Backwoods Distilling, Alpine Cider, and Billy Button Wines.

Bright Brewery Marketing Manager Laura Gray said Bright was buzzing with anticipation for Darker Days, which has not been able to run since 2019 due to COVID.

“We were so close last year – we got within 24 hours of opening and we thought we were safe, but COVID, as always, had other plans,” Gray said.

“So this one will be very, very special after everything everyone has been through, especially with Bob Evans headlining.”

Ticketholders who chose to hold on to their tickets from 2021 have been rewarded with guaranteed first access to this year’s festivities at a reduced price, with tickets for the general public on sale now until sold out.

Early Bird prices are available for those keen to lock in their plans early, and a weekend-long VIP Darker Pass is available for those who want to fully immerse themselves in the dark side!

“We are so appreciative of everyone who stuck with us through all the drama last year, and we absolutely can’t wait to welcome everyone to Bright in June,” Ms Gray said.

The weekend’s festivities include:

Friday, June 17:

  • Brewer For A Day: with Bright’s Head Brewer Reid Stratton
  • Darker Dinner: a dark & decadent four-course meal with matched beers

Saturday, July 17:

  • Festival Day: 10+ hours of live music, headlined by Bob Evans

Sunday, July 18:

  • Brewer’s Breakfast: think brekkie beers and beery cocktails
  • Barker Days Fundraiser for RSPCA Vic
  • Recovery Session with free live music

Some events across the weekend will be free, with others ticketed. Children can attend the main festival day at a reduced price.

Tickets are now on sale here

Stubborn imperial stout launches for 2022

Winter has come. Embrace the darkness.

Bright Brewery’s infamous Stubborn Imperial Stout has landed for 2022.

A dark and decadent beer, tipping the scales at a hearty 11.5% ABV, Stubborn has layers of sweet chocolate and dark espresso.

The 2022 vintage of this iconic beer has an intense roasty aroma and a subtle smoke not seen in previous years.

And Stubborn lovers might notice something else a little different about this year’s brew.

“In light of the horrific Russian war on Ukraine, we have decided to drop the Russian name and branding from our beloved beer,” Bright’s marketing manager, Laura Gray, said.

Brewed continuously for the past 12 years, Stubborn has become a firm favourite amongst dark beer lovers around Australia.

“It’s probably our best-known beer, and a true cult favourite,” Gray said.

Gray said the iconic beer was named for its stubbornness during fermentation.

“Every single year, something strange happens during this brew,” Gray explained. “Our head brewer thinks it must be cursed!”

Stubborn Imperial Stout 2022 will be launched alongside Bright’s best-selling Affogato Stout to the general public from 5pm tonight (Fri, May 6) – both online and from Bright Brewery.

Both will be available from retail outlets across Australia from next week.

Grab yours from 5pm: https://brightbrewery.com.au/product/stubborn-imperial-stout/

What’s On For Easter?

Hands up who’s heading to Bright this Easter? Or who is already here?!

Town is beginning to heave, and our phones are ringing OFF THE HOOK with people hoping to book a table for the weekend.

The good news? We’re open every day from 11.30am til late.

We’ll be serving lunch from 12-3pm; dinner from 5-8pm; pizzas and fries from 3-5pm.

Check out our menu here.

The not so good news? Half our bar and kitchen staff are out on COVID leave, as a second wave is sweeping through Bright – so things are a bit tough right now. And we are not taking any more bookings this weekend.

But heaps of our tables are available for walk-in customers – all day and night! So if you don’t have a booking, just head on down anyway, see our host, and we’ll always do our best to find you a seat if we can.

And if you’re in town this weekend and have little ones with you, head down to our annual Easter Egg Scramble at 11am on Easter Saturday. Details here.

Good Friday
11.30am-late

Easter Saturday
11.30am-late
11am: Easter Egg Scramble (see above)

Easter Sunday
11.30am-late
2-5pm: Sunday Session with Chango Tree

Easter Monday
11.30am-late

Hoppy Easter!

Picnic in the Paddock with Kim Churchill

 

Music festivals are back, baby! And this one will be something special.

Join us in The Paddock at Bright Brewery for our inaugural Picnic in the Paddock on March 26!

Pull up a camp chair, lay out your picnic rug on the grass, spread out a picnic, pour a cold beer, sit back, relax and chill out for an afternoon and evening of live music under the Autumn sky.

The festivities kick off at 4pm with a roster of talent from across the state, followed by Kim Churchill headlining the stage on his return to Victoria with his unique blend of Australian folk, rock, and blues.

A unique open space in the heart of Bright, ‘The Paddock’ at Bright Brewery is located just a stone’s throw from the beautiful Ovens River and beneath the mountains, which provide the backdrop for this beautiful event.

Joining the Bright Brewery bar in The Paddock will be our friends & local producers Reed & Co Distillery, Backwoods Distilling, & Billy Button Wines.

GET YOUR TICKETS NOW!

THE LINEUP

Kim Churchill

Stevie Jean

Tig Lieschke

Benny Williams

Tahlia Brain

THE DRINKS

Bright Brewery * Reed & Co Distillery * Backwoods Distilling Co. * Billy Button Wines

THE VIBE

Chilled * Relaxed * Fun * Festive

THE DETAILS

Sat, Mar 26 * 4-10pm * The Block, next to Bright Brewery

THE TICKETS

Early-bird: $29 (adult); $10 (6-17); Free (5 and under) * Available now!

Bright’s IPA named Best Commercial Beer in show

We interrupt your day to bring you some exciting news from beer land.

We are thrilled to announce that our Breakfast in Bed IPA was named the Federation University Australia BEST COMMERCIAL BEER at the Ballarat Beer Festival 2022.

With tough competition from some of the country’s best breweries, our Assistant Brewer David Stokie was absolutely thrilled to receive the award on our behalf from his old university.

Congrats to our brewers Reid and David on brewing yet another beautiful beer!

Want to see what all the fuss is about? Head here to grab yourself some Breakfast in Bed IPA!

Bright to release all-female brew for IWD

We’re brewing up something very exciting here in Bright.
 
Landing in March, in honour of International Women’s Day, is a beer that’s very special to all of us.
 
Named in honour of our pioneering founder, the late Fiona ‘Fred’ Reddaway, ‘Fred’s’ was created by Madi – our Trainee Brewer  – and brewed by the women of Bright Brewery, including Fiona’s mother, Virginia, and three daughters, Tenley, Jaslyn, and Krista.
 
And with a beautiful, Bright-inspired design by Melbourne artist Lynn Bremner, Fred’s is an all-female production from start to finish.
 
And just to make it even more special, part-proceeds from every Fred’s sold will go directly to Pink Boots Society Australia to help support and empower women in brewing.
 
To hear more about Fred’s, follow our socials or join our mailing list here.

L-R: Assistant Brewer David Stokie & Trainee Brewer Madi Cooper

The GOAT is coming!

There’s only three weeks until The GOAT Australia MTB Race hits the High Country!
 
Enter now and save $40!
We are absolutely stoked to be the major partner of the inaugural GOAT stage race, taking place across Yack, Mt Beauty, and Bright from Feb 24-27.
 
Get your thrills with four days of epic MTB action then chill out at festival HQ at Bright Brewery with live music, bike exhibitions – and our exclusive GOAT Lager (coming soon).
 
Still haven’t registered? Now is the time!
 
Use our exclusive discount code BIKES&BEERS to get $40 off your 2 or 4-day race entry. Valid until 6pm Sat, Feb 5.
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