Author: Laura Gray

Why isn’t my favourite beer on tap?

By Shaunagh O’Connell
2020 has been a crazy year – not just for breweries but for all of us. You’re out of lockdown, you want to visit your favourite brewery in Bright, and relax on the Hop Terrace with a pint of your favourite beer – but it’s not on tap! The horror! Breweries have had nothing to do but brew beer for six months, right? Wrong. Read on to find out what’s been happening behind the bars of your favourite breweries this year…


Prior to COVID Lockdown #1 in late March, we were brewing at about 80% of our full capacity here at Bright Brewery. With summer bushfires having wiped out our entire tourist season and visitors only just having started returning to town, we had not yet returned to full capacity.

As usual, the majority of this beer was packaged into kegs for sale through our Brewery Door and mostly Melbourne pubs, bars, and restaurants. Only a small percentage was packaged into bottles and cans.


When COVID struck in late March, our Brewery Door was forced to close with only a couple of days’ notice – along with every single pub, bar, brewery, and restaurant around Australia. In the blink of an eye, 90% of our stockists were gone. You could not buy draft beer anywhere in Australia. Bottleshops remained open around Australia to the joy of beer-lovers (and brewers!) Australia-wide.

With our Brewery Door, which generates the majority of Bright Brewery’s revenue, closed, Bright Brewery’s management decided to prioritise keeping as many people as possible in work – approximately 30 local people, across all areas of the business, including long-term casuals, were kept employed through this period. While JobKeeper helped, and bottleshops were still buying, we needed to try and make some revenue in uncharted waters – online sales and free home delivery of beer throughout Melbourne and regional Victoria.

It was all hands on deck. Our Sales Manager began delivering beer to people’s homes five days a week; we created an Online Sales team within 48 hours; Bar Staff were painting the Brewery Door in preparation for reopening and delivering food and beer throughout Bright every afternoon and evening; our Venue Manager spent her days gardening; our Founder, Scott Brandon, paved a huge outdoor area.

Sales through bottleshops and online boomed and we quickly returned to brewing (and selling) the same volume as we had pre-COVID (80% of capacity).

But with pubs and bars still closed and with no re-opening date in sight, venues began returning kegs to us as they couldn’t sell them. And we (along with most other breweries) became concerned about the quality of the beer in those kegs should they keep sitting there. At Bright, we pride ourselves on fresh, high-quality beer that is free of preservatives.

But with packaged beer sales at an all-time high, we managed to save about two thirds of these kegs by pushing the beer into cans. Sadly, though, about a third of the kegs could not be saved and have to be disposed of (read: poured down the drain) at huge expense.


In June, things began to look slightly more positive with venues, including our own, in regional Victoria reopened. But with visitation severely limited, and 80% of our normal wholesale income coming from Melbourne, this did not mean profit for the business, in fact, quite the opposite.

With no keg venues open in Melbourne, packaged beer remained the most financially viable way forward for us and most other brewers so kegs were in limited supply.


In August, after a couple of months of freedom, COVID’s second wave hit Victoria and we shut down again. Hospitality across Victoria was devastated. Breweries again stopped packaging kegs as there was no end date in sight for venues to reopen.

But we’d been here before – we knew what we had to do, and Online Sales and Wholesale Sales kicked up another notch.

During this time, our Sales Team struck a deal to get Bright Brewery beer distributed in every state in Australia (except the Northern Territory) and even into Singapore. This was a major coup for us, especially in the midst of a lockdown.


Within the past 2 months, we’ve seen Melbourne reopen and state borders begin to lift. Demand for fresh beer shot up overnight and once Melbourne’s hospitality industry reopened, we sold out of kegs immediately.

While we opened our venue to just 40 people initially, capacity has shot up to 400, the whole state is travelling and our Brewery Door is already catering for crowds we don’t normally see until the summer peak.

But this all happened very quickly, and fresh beer is in very high demand across the country.

Remember, we were already brewing at 80% of our capacity during lockdown, thanks to packaged beer sales only. And since the start of November when Melbourne reopened, our core range beer sales have increased by another 230%.

Our brewers are working overtime to try and brew and package as much beer as possible. But no matter how hard the brewers work or how many of them are working, we only have so much tank space, and yeast only works at one speed – and we are beholden to its timeframe.

Our Alpine Lager takes 4-8 weeks to brew and keg. M.I.A, our quickest brew, takes 3 weeks.

Breweries cross Australia are facing the same issues. Even mainstream brewers had to pour millions of dollars worth of draft beer down the drain and start again.

So if, when you visit us next time, your favourite brew is not on tap, this may give you a better of idea about what’s going on behind the scenes – and to reassure you that we are doing literally everything in our power to get more beer into kegs and into your glass as quickly as we can.


Bring the best of High Country Craft to the people!

Bright Brewery and Alpine Cider are on the hunt for a joint sales ambassador.


The two family owned independent businesses seek to recruit a Melbourne-based Sales ambassador to increase our already established sales and distribution network servicing Melbourne and greater Victoria.

We are looking for an experienced sales/hospitality pro, preferably with a track record in the alcohol sales.

The person will have an established network of contacts across Melbourne retail and hospitality. The person will act as an ambassador for both businesses and embrace the brand, values and lifestyle. The right person will be rewarded with an attractive package and work life balance.


Bright Brewery is a family owned brewery, bar, restaurant and bike hub, located in the heart of Bright, Victoria, which has been established for over 15 years. During this time, Bright Brewery has built a reputation for high quality beer and great customer service culminating in a gold award at the Victorian Tourism Awards in 2017, 2018 and 2019 and a Champion’s Trophy at the 2019 Indie Beer Awards. We have a very strong values-based approach to managing the business. Bright Brewery recently completed a

multi-million-dollar investment to increase brewing capacity and can now continue to expand into a wider wholesale market.

 Alpine Cider – The Nightingale family has been growing crisp, juicy apples in the Wandiligong Valley (5km from Bright) and alpine surrounds for over 60 years. The cool conditions in these regions concentrate the flavours to produce sweet juicy apples that go into making our modern crisp fruity ciders and sparkling juices. Naturally made from 100% family grown and hand-picked apples. We too are keen to introduce our range to a new and wider market.


The key tasks that Sales Rep & Brand Ambassador perform are:

  • Drive the wholesale of Bright Brewery beers and Alpine cider to bottle-shops, restaurants, bars and venues, and other retail and hospitality outlets across Greater Melbourne.
  • Be an excellent ambassador for both brands, values and lifestyle.
  • Achieve budgeted sales targets and KPIs.
  • Identify and capitalise on market opportunities to build sales and profitability.
  • Work autonomously to manage and grow accounts, as well as brand awareness and reputation.
  • Relationship management, including prioritisation of key customers and new customer development.
  • Providing a superior level of service to our customers.
  • Work with the Sales & Marketing Support on growing sales and brand awareness across Victoria.
  • Organise in-store tastings and promotions and point of sale displays.
  • Identify realistic opportunities to increase sales.
  • Activate or host events both on and off premise, including festivals.
  • Report to Bright Brewery Sales Manager.
  • Experience and performance in a similar role.
  • Understanding of:
    • the wholesale liquor market,
    • business drivers for an independent business,
    • on-premise and retail trade,
    • beer-related events.
  • Relationship management and communication skills.
  • Connections to the craft beer industry.
  • Ability to work autonomously.
  • Knowledge and passion for beer and cider and how they are produced.
  • Flexibility with working hours, including readiness to work after hours and on weekend events at events, festivals and brand activations.
  • Commitment to invest time in brand development.
  • Permanent Australian resident.
  • Long term outlook
  • True commitment to the role and business values.
  • A good fit for Bright Brewery and Alpine Cider brand and culture.

This is a full-time permanent position that will involve after hours and weekend work on some occasions.

A competitive remuneration package is negotiable for the right applicant, including:

  • Salary plus commission
  • Attractive bonus and incentive plan
  • Training and support
  • Vehicle or allowance

Please send your application, including a Cover Letter addressing the Skills, Experience and Selection Criteria, and your CV to Evin Craney:

High Country Collab Case: a cure for what ales

Each September for the past seven years, High Country brewers have gathered at one of the region’s famous craft breweries to work side-by-side, pooling their knowledge and experience to create a special signature collaborative ale under their own Rule #47 label.

But this year, COVID-19 has meant the annual collaborative brew day won’t happen.

The good news is that this innovative bunch have instead thrown their collective efforts into producing Collab Cases featuring selections of standout beers from seven of the High Country breweries – Bright Brewery, Blizzard Brewing (Dinner Plain), Black Dog Brewery (Taminick), Bridge Road Brewers (Beechworth), King River Brewery (King Valley), Mitta Mitta Brewing Co, Billson’s Brewery (Beechworth).

Collab Cases are available online for anyone in lockdown dreaming of a High Country Brewery Trail road trip or for a loved one in need of a gift of good cheer. Or anyone anywhere in Australia keen to enjoy the best brews from Victoria’s High Country this Spring!

There are three Collab Cases to choose from each packed with a mouthwatering variety of 24 bottles or cans of fine seasonal and limited-releases, plus a couple of core faves, from each. They are:

● Dark & Stormy: 24 x Dark and decadent beers featuring a delicious selection of Porters, Stouts, Black Ales, Dark Lagers and Doppelbocks

● Light & Bright: 24 x Pale beers. A vibrant selection of Ginger Beer, Fruited Sours, Hoppy Ales, IPAs, and more.

Mix It Up (half dark/half light): 24 x beers – half dark / half light. The perfect mix of dark and decadent beers, with light, fruity, sour, hoppy and vibrant brews to balance it all out.

High Country Brewery Trail Collab Cases are available for pre-sale until 11.59pm Sunday Oct 16, 2020. Shipping is free within Victoria and at a flat rate of $9.95 across Australia.

For more info on the Collab Cases, and to order, please click here.

Click here to find out more about the High Country Brewery Trail.

Positions vacant: Chefs & Kitchenhands

Bright Brewery is a family-owned and operated brewery, bar and restaurant, producing MountainCrafted beers in the spectacular alpine town of Bright, Victoria.

We’re a vibrant business that values the enjoyment and protection of the pristine environment that surrounds us, and the authenticity of our products and services. We embrace active and sustainable lifestyles, celebrated with great beer.

Bright Brewery is a social hub for locals and a destination for tourists. We serve great value meals for lunch and dinner (7 days a week), which helps showcase our beers when customers dine in.

Bright Brewery is seeking experienced chefs and kitchen-hands (experience not necessary for kitchen-hand positions) to join our kitchen team.

Chef Position Description

We’re looking for leaders to help us create delicious food with a craft brewery twist in a very busy environment.

We require team players who loves working with the freshest local produce and who can bring a real creative flair to our cuisine.

Job tasks and responsibilities

Reporting to and working with the Head Chef and Sous Chef, the Chefs will help lead the Kitchen Team and are accountable for delivering great and unique food for Bright Brewery’s customers.

This rewarding role includes continually improving menu quality, food sourcing, storage, preparation, cooking and waste processing.

You will be competent in all areas of cooking and cleaning, maintaining high levels of Food Hygiene Standards and HACCP controls.

Skills and experience

  • Qualified Chef
  • Must have prior experience in a high-volume hospitality environment
  • Experience in menu planning and demonstrated skills in high standards of menu prep and delivery
  • Passion and imagination for food
  • Interest in local produce and beer matching
  • Demonstrate excellent communication skills
  • Ability to work well within a team
  • Ability to identify and resolve problems efficiently
  • Knowledge of relevant laws and regulations relating to the hospitality industry
  • Proven leadership skills and lead by example
  • Mature attitude, honesty, loyalty and exceptional work ethic
  • Comply with all company policies and procedures

A knowledge of, or passion for, beer and brewing is an advantage.

In addition, Bright Brewery provides rewards and recognition programs to all staff, including quarterly and annual reward scheme to ensure great work and high performing staff never go unnoticed. We also seek to provide valuable training opportunities so all staff may further their skills and careers.

Bright Brewery is three-time Victorian Tourism Awards Gold Medal winner, Victorian Tourism Awards Hall of Fame inductee, and Australian Tourism Awards Silver Medal winner, as well as an Alpine Shire Business of the Year and Excellence In Hospitality Award winner. The successful applicant will be driven to build on these successes and high standards.

These positions offers a chance to live in a truly beautiful place with world class mountain biking, cycling, hiking, camping, paragliding, snow and river sports all at our door. We encourage broad and active lifestyles, and flexible working arrangements may be negotiated to accommodate this.

For more information, please contact Head Chef Alan Davison on the details below.

To apply:

Applications for both roles can be made confidentially by emailing covering letter and resume to,au

For more information please contact:

Alan Davison
Head Chef, Bright Brewery
tel: 03 5755 1346

Tour de Froth Mixed Cases

Due to the imminent start of the 2020 Tour de France, our Tour de Froth cases are now only available for PICK UP FROM BRIGHT BREWERY. Read on for more info.

We apologise to those in Melbourne and further afield who may have been planning to purchase, however, the case is designed to enjoy one day at a time, in conjunction with the Tour stages. With increased shipping delays in Australia Post and local couriers, we did not want our valued beer drinkers to feel let down by delays.

But don’t despair – Tour de Froth will be back in 2021; bigger, better and more widely available than ever!

Bright Brewery’s Tour de Froth 2020 case.

What is Tour de Froth?

Tour de Froth is a mixed case of 21 Bright Brewery beers (and a branded beer glass!), perfectly matched to each unique stage of the 2020 Tour de France. Grab your case and your tasting notes and follow along at home! The perfect way to enjoy this year’s tour.

Want to get yourself a case?

Head into Bright Brewery from 5pm-8pm and buy yours over the bar

Can’t get to Bright but still want to play along at home?

Download our official Le Tour de Froth Tasting Guide, head out to your local bottl-o and stock up on some beers to enjoy.

We are reopening! Come and have a beer with us!

After more than 70 days in virtual isolation due to COVID-19 restrictions, we are looking forward to reopening our beautiful venue to customers on June 1, 2020.

So come and have a beer with us!

From June 1, we will be able to welcome 40 guests – 20 inside and 20 outside – to join us for a meal and a drink. We expect this to increase to 50 inside and 50 outside from June 22, as per government directives.


Our kitchen and bar will be open for meals and drinks all day from 12pm.

We will operate five bookable sessions every day, and visitors are required to pre-book. The sessions will run at:

12pm – 1.45pm
2pm – 3.45pm
4pm – 5.45pm
6pm – 7.45pm
8pm – 9.45pm

Click here to book

All sessions will run for 1 hour and 45 minutes, after which time, guests will vacate the venue so it can be thoroughly cleaned ahead of the next session, in accordance with government regulations.

Due to government regulations, a maximum of six people may sit at each table. You are welcome to book for a larger party but you will need to split over multiple tables.

When you make your booking, please let us know whether you’d prefer to sit inside or outside. But please also note that, while we will do our absolute best to accommodate, weather and government regulations may mean we are unable to accommodate all requests. If seating requests exceed capacity in a dining space, requests will be accommodated on a first-booked, first-seated basis.

Please also note that, due to government regulations, all customers dining with us are required to be having a meal, and must provide their name and phone number.

Booked tables will be held for 15 minutes past the booked time. If you are unable to make your booked time, please let us know in advance, so we can offer the table to someone on our waitlist. After being closed for so long, we’re keen for as many people as possible to have the chance to enjoy a Bright Brewery experience.

Walk-in customers

We are happy to accommodate walk-in customers – if we are not already at capacity within the venue. All walk-in customers will be required to vacate at the end of the session, and to provide their name, address, email, and phone number, as per government regulations. However, we encourage anyone planning to visit us to book in advance.

Take-away meals & beer

We will continue to offer takeaway meals and beer from 12pm every day. All menu items will be available to takeaway, and customers can order at the bar, or by calling 03 5755 1301.

Click here to book now – sessions are filling fast!


SUPPORT LOCAL // Our Bright Brewery Door is now closed until further notice, as we support the global effort to limit the spread of COVID-19.

This is our second extended closure this year which, a week ago seemed unfathomable, but now seems absolutely vital.

We have been here in beautiful for Bright for more than 15 years. We will survive this, and we will reopen – hopefully soon, and hopefully to a brighter, healthier new world.

But until then, we will not dwell on what we can’t do, and will instead focus on what we can do. We have so much to be grateful for, and so many exciting things happening…

With a local workforce, already deeply affected by the 2020 bushfire crisis, we are committed to providing work for our staff however we can.

We also want to continue to support our many local producers, rather than cut them off.

So 𝐰𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐨𝐩𝐞𝐧 𝐟𝐫𝐨𝐦 𝟓-𝟖𝐩𝐦 𝐞𝐯𝐞𝐫𝐲 𝐧𝐢𝐠𝐡𝐭 (from tonight!) for Takeaway Beer & Dinner.
Choose from the following menu options:

𝐏𝐢𝐳𝐳𝐚𝐬 (all 12-inch; add vegan cheese for $3)
Garlic $17
Margherita $20
Gourmet Garden (Vegetarian) $24
BBQ Lamb Sausage $24
Firecracker Chorizo $24

Brewhouse Beef Burger (no chips) $20
Hop Terrace Veggie Burger (no chips) $22

Mountain Harvest fries with smoked malt salt $10

All our packaged beer – cans, bottles, 4/6-packs, and cases – are available to take away!

𝐈𝐧 𝐩𝐞𝐫𝐬𝐨𝐧
Drop in and see us and place your order. Then take a quick walk in the fresh air, by the beautiful Ovens River, while we prepare it for you.

𝐁𝐲 𝐩𝐡𝐨𝐧𝐞
We will be taking phone orders from 5pm-7.30pm. You can order by calling 𝟎𝟑 𝟓𝟕𝟓𝟓 𝟏𝟑𝟎𝟏.
Please note, our phone will only be manned during this time so please call only during these hours.

We have worked hard to create a sustainable business, which means – even during these times of crisis, and even when our venue is closed – we can brew and sell our beer for you to enjoy.

Our online Store is running as normal – all our core range Mountaincrafted beers and small-batch/limited-release Backcountry Range and Barrel Series beers are available online with a delivery option to suit you!

𝐅𝐫𝐞𝐞 𝐬𝐚𝐦𝐞-𝐝𝐚𝐲 𝐥𝐨𝐜𝐚𝐥 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲
We are stoked to be able to offer FREE BEER DELIVERY to anyone living in Bright, Porepunkah, Buckland Valley, and Wandiligong.
When you order online and input your address, you’ll be able to select this option.
Orders made before 4pm will be delivered the same night by our friendly staff.

𝐅𝐫𝐞𝐞 𝐥𝐨𝐜𝐚𝐥 𝐩𝐢𝐜𝐤 𝐮𝐩
Anyone living in Bright and surrounds, or passing through, is welcome to order online and pick up at our Brewery door from 5-8pm. No charge!

𝐅𝐫𝐞𝐞 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐨𝐫𝐝𝐞𝐫𝐬 𝐨𝐯𝐞𝐫 $𝟏𝟎𝟎
All online orders of $100 or more will be shipped for free (excluding WA & NT)!

𝐁𝐮𝐲 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐥𝐨𝐜𝐚𝐥 𝐛𝐨𝐭𝐭𝐥𝐞 𝐬𝐡𝐨𝐩
Bottle shops have been considered an ‘essential service’ and will remain open. Which means you can still buy your favourite Bright Brewery, and other High Country Brewery Trail, beers wherever you live! Head instore and ask for us.
DM us for your closest stockist.
Even better, DM us and let us know which of your local bottleshops should be stocking our beer and we’ll get in touch with them.

We really are very grateful that we can operate in some capacity during this time. We recognise that some other businesses are not so lucky. Please Support Local as much as you can as we navigate this strange new world together.

Darker Days 2020 date postponed


Winter is coming. Embrace the darkness.

Bright Brewery is thrilled to announce that DARKER DAYS 2020 will set Bright alight on Saturday, June 27, 2020.

DARKER DAYS is a festive celebration of dark beer and the Alpine winter, providing a warming, welcome respite from the mid-winter chill.

Festival-goers will gather around crackling campfires, enjoying live music and warming, wintery brews from the High Country’s best breweries, as well as local gin, whiskey, wine, and food. And with free entry, kids’ activities and face-painting, DARKER DAYS is a proudly family-friendly event.

Bright Brewery Marketing and Events Officer Laura Gray said more than 1500 festival-goers are expected to descend on Bright for the weekend, providing a welcome boost to local businesses and tourism operators after a horror start to 2020.

During the Alpine region’s bushfire crisis earlier this year, most local businesses lost a huge percentage of their revenue when Bright, and its 20,000 visitors, were evacuated in early January.

“Bright and the surrounding towns is an absolute tourist Mecca in summer, so the fires had a devastating financial impact on our community,” Ms Gray said.

“But Bright is spectacular all year round and, here at Bright Brewery, we actively encourage people to visit Bright throughout the rest of the year.

“Now in its fourth year, DARKER DAYS is a highlight of the region’s winter events calendar and, this year, it’s more important than ever to the local community that it’s a huge success.

“We had torrential rain and gale force winds last year so we’re hoping Mother Nature is a little bit kinder to us this year but, at the end of the day, it’s a midwinter festival, so we’d love people to come and join us, no matter the weather – just bring your gumboots!”

Joining Bright Brewery at DARKER DAYS will be High Country Brewery Trail bushfire-affected breweries including King River Brewing from Whitfield, and Blizzard Brewing Company from Dinner Plain, both of whom, along with Bright Brewery, had to close their doors and evacuate during the height of the bushfire crisis.

Entry to DARKER DAYS is free but volunteers will be collecting donations for the Bright CFA, which was instrumental in helping protect Bright from the fires.

And, as is tradition, Bright Brewery’s acclaimed Stubborn Russian Imperial Stout will be launched at DARKER DAYS, making festival-goers the first in the country to get their hands on this cult classic.

The full line-up of breweries, live music and other local producers will be announced over the coming weeks.

Event info here.

Bright Brewery joins 200 breweries in launching Resilience Beer for bushfire relief

This week, Bright Brewery has joined more than 200 breweries around the world (not just Australia) to launch Resilience Pale Ale – a global collaborative brew to raise funds for bushfire-affected communities, causes and breweries.
Resilience Beer is a project that arose in the wake of the Australian bushfires in during late 2019 and early 2020. It came from a desire in the local beer industry to find ways to support those impacted by and fighting the fires both now and in the future.
More than 200 breweries came on board and pledged to donate the proceeds, expected to top $850,000, to various relief efforts.
Resilience is a 5% Pale Ale designed to appeal to the entire spectrum of beer lovers – even those who aren’t usually craft beer drinkers.
The Resilience name was first used in this manner by Sierra Nevada in the wake of the Camp Fire in California in late 2018. More than 1,400 US brewers brewed their version of the Resilience IPA, raising millions.
Here in Bright, we were forced to close for six days in January (our busiest time of year) when our beloved town came under direct threat and we, and the 15,000 tourists in town, were evacuated twice within a week.
“Thankfully, due to the incredible effort of our local emergency services and Mother Nature, our town was spared and, while we’re forever grateful for that, the severe economic damage to our town and region was already done and impacts continue to be felt,” marketing officer Laura Gray said. “But the love and support we received during this time has been incredibly heartening, and Resilience is just another example of that.”
Bushfire-affected breweries have been encouraged to use the proceeds from Resilience to help their businesses get back on their feet during this rough start to 2020.
So far in 2020, Bright Brewery has already raised more than $3400 for our local emergency services, including Bright CFA, Bright SES, Porepunkah CFA and Harrietville CFA.

Resilience Pale Ale will launch at Bright Brewery this Wednesday, February 26 for Local’s Night, with food and drink specials, and an extra 10% off for Local’s Card holders.
A limited supply of kegs are now available to our wholesale customers in Victoria’s North East. Please contact for more information

Scroll to top