Meet the legends behind the beer — adventurers, explorers, and boundary-pushers who make Bright Brewery extraordinary.

At Bright Brewery, we’re lucky to be surrounded by mountains — and even luckier to work alongside people who live and breathe adventure. Our team isn’t just passionate about beer — they’re out there conquering Mt Everest, bikepacking across continents, exploring remote alpine backcountry, and riding 4,000km just for the thrill of it.

Bright Elite celebrates the incredible individuals on our team who push boundaries, chase challenges, and inspire us all to live boldly — on the trails and in the brewery.

There’s definitely something in the water… or maybe it’s the beer.

Samantha McMahon

@sammymc

Mt Everest mountaineer
We are incredibly proud to welcome the inspirational, energetic, and all-round legend Samantha Mcmahon as Bright Brewery’s first ever Ambassador.

Sam, or Sammy 9.5 as she’s known (due to a frostbite incident on Mt Everest), is a Bright local, a beloved member of our staff as an Apprentice Chef in our kitchen team, an accomplished mountaineer with an Everest summit under her belt and her sights set on K2, and a keen MTBer, trail runner, and paraglider!

Sam personifies exactly what we value here at the Brewery – living our lives in Active, Sustainable and Authentic ways. She is the perfect ambassador for our brand and we can’t wait to see what heights she hits next!

Jimmy Ashby

@jimmy_ashby

Ultra-Endurance Cyclist

When he’s not serving beers at Bright Brewery, Jimmy Ashby is tackling some of the world’s toughest cycling challenges. Most recently, he completed the Tour Divide — a 4,400 km self-supported bikepacking race from Banff, Canada to the Mexican border.