Bright Brewery is very excited to announce that our collaboration beer with RSPCA Victoria – DoggoBrau Tropical XPA – is now available at all Dan Murphy’s stores throughout Victoria.
DoggBrau, which is now in its third year, raises money to support the vital work RSPCA Victoria does in rescuing, rehabilitating, and rehoming animals in need.
And with DoggoBrau now available across Victoria, at nearly 100 independent retailers and in all 83 Victorian Dan Murphy’s stores, it’s easier than ever to get your paws on some and help support RSPCA’s vital work.
RSPCA Victoria Corporate Partnerships Manager Chris Doig said DoggoBrau had become a valued part of RSPCA Victoria’s annual calendar.
“We absolutely love the DoggoBrau concept and what it stands for,” Doig said. “We are excited to see the beer – and the cause – touching the hearts of beer, and animal, lovers all over Victoria.
“Bright Brewery is a valued RSPCA Victoria Business Supporter and we’re thrilled that they’re dedicated to helping animals in need.”
Bright Brewery Marketing Manager Laura Gray said DoggoBrau was a beer close to the hearts of the Bright crew.
“We all love DoggoBrau and what it stands for,” Gray said. “And it doesn’t hurt that it’s a cracking beer as well!”
DoggoBrau Tropical XPA was awarded a Gold Medal at the 2022 Australian International Beer Awards, and has long been a crowd favourite due to its fresh, tropical, easy-drinking flavour.
“Inside each characterful can is the same beer that’s been loaded with El Dorado, Kohatu, Azacca, Cryo Azacca and Cryo Mosaic hops. It means that anyone who loves modern XPAs where the malt profile is lean, the bitterness is subtle an the hops provide plenty of citrus and tropical hues – namely grapefruit, pineapple, guava and rockmelon – are just as well looked after as any four-legged friend.” – Will Ziebell, The Crafty Pint
Each new iteration of DoggoBrau cans are designed by Melbourne designer Clint Weaver of Pocketbeagles Studio who helps bring DoggoBrau to life.
“The original doggo was straight out of Clint’s brain but, since then, we’ve recreated rescue doggos that are special to us in some way,” Gray explained.
“The second doggo Phoebe belonged to an RSPCA staff member and we just couldn’t resist her little bandana when we first met her.
“Then there was Bright Brewery founder Scott’s greyhound/kelpie/lurcher-X, Newton.
“And the most recent DoggoBrau doggo is my greyhound, Eddy, who passed away suddenly earlier this year. At 35kg, he was definitely a Big Doggo, so he was perfect for this homage.”
And while the beer has its roots in cute doggos, this year, the Bright team branched out in order to help RSPCA on an even bigger scale.
“We all love cute doggos but cats are one of the biggest, if not the biggest, issue for RSPCA Victoria,” Gray said. “The volume of rescue cats needing help is incredibly high, and we wanted to do something to bring awareness to that as well.”
Enter: CattoBrau Tropical XPA. Featuring Weaver’s own feline Kyari, the first ever CattoBrau Tropical XPA has been a smash hit.
“It’s the same beer inside but we branded this release with both doggo and catto design so animal lovers could choose a beer close to their heart,” Gray explained.
DoggoBrau’s popularity has also helped spawn a range of merchandise including T-shirts, bandanas, and dog biscuits.
In 2022, Bright leaned right into the DoggoBrau brand, making it their theme for Melbourne GABS in collaboration with RSPCA in order to raise awareness with the event’s 25,000 attendees.
“Someone, somewhere granted us permission to bring RSPCA rescue dogs into the Melbourne Exhibion Centre during a beer festival so every day of GABS, we had RSPCA visit with a furry friend and it was an absolute hit,” Gray said.
“Doggos and beer – the perfect combination!”
To grab some DoggoBrau Tropical XPA online from Bright Brewery, please head here.
To find your closest retail stockist, please head here.
