A Lager inspired by trail runners, a Pale Ale paying tribute to mountain bikers, an Amber Ale dedicated to skiers, and a hearty Porter in homage to hikers are just some of the newly rebranded Bright Brewery beers dedicated to the adventurers who live and play in the High Country.

Bright Brewery is thrilled to announce that our Core Range of MountainCrafted beers has been completely rebranded, making each beer easier to identify and creating a stronger link to the beautiful region which inspires them.

The redesign includes bottle labels, six-pack carriers, and cases for all six Core Range beers, which consists of Alpine XPL, Blowhard Pale Ale, Razor Witbier, Hellfire Amber Ale, Fainters Dubbel, and Staircase Porter.

It’ll now be easier than ever to find your favourite Bright Brewery beer in the fridge, with each beer featuring a bold, bright new look paying tribute to outdoor adventurers and iconic local spots.

Blowhard Pale Ale (5.0% ABV) is inspired by the intrepid mountain bikers who tackle Victoria’s iconic High Country trails and is named after nearby Mount Blowhard. Alpine XPL (4.5% ABV) is a new Core Range beer, which replaces Bright Lager, and is dedicated to the trail runners of the region. Razor Witbier (5.0% ABV) features an homage to the road cyclists who frequent the Alpine hills and valleys and is named for the infamous Razorback Ridge on Mount Feathertop. Hellfire Amber Ale (5.0% ABV) pays tribute to the skiers who tackle the mountainous terrain in winter, such as Hellfire Gully off Mount Hotham. Fainters Dubbel (8.5% ABV) is one for the paragliders which are synonymous with Bright and the Fainters, the remote peaks beyond the town; and Staircase Porter (5.7% ABV) recognises the hikers who tread amongst the mountains, such as Staircase Spur – the steepest track to Victoria’s highest peak.

Bright Brewery Sales & Marketing Manager Tom Mullane-Grant said the new packaging was inspired by the Alpine Valley and mountains in which it was brewed, represented Bright Brewery’s values of Active, Authentic & Sustainable, and would give beer lovers a true ‘Bright experience’ wherever they happened to be drinking it.

“We’ve listened to the feedback from our customers, both beer drinkers and beer sellers, and we’ve made our branding brighter, bolder, more colourful and more iconically Bright Brewery,” Mullane-Grant said.

The new-look Blowhard and Alpine XPL are now available, with rebranded Razor and Hellfire to follow on April 1 and, finally, the new Fainters and Staircase from June 1.

All Bright Brewery beers are available from the Brewery, our online shop, and from more than 100 selected retailers around Australia. To find your nearest stockist, please visit our Beer Locator.

For wholesale enquiries, please contact Sales Manager Tom Mullane-Grant.

Bright Brewery beer in a can? Can do!

Bright Brewery is thrilled to announce to craft beer lovers around Australia that its MountainCrafted beer is now available in 375ml cans – for a limited time only!

About 1800 litres (4800 cans) of popular Blowhard Pale Ale and Alpine XPL (Extra Pale Lager) has been canned, and will be launched at the Great Australian Beer Festival in Geelong, Vic, this weekend (Feb 16).

Bright Brewery Sales & Marketing Manager Tom Mullane-Grant said the addition of cans to the Bright Brewery range provides customers with the options they deserve.
“Our customers love our beer and they love cans, so we couldn’t keep them waiting any longer,” Tom said. “This a massive leap forward for our brewery and our push to wholesale our products. We are extremely proud of our beers and providing our customers with options around the vessel they can purchase them in is an exciting step for us.”

Bright Brewery Founder Scott Brandon said cans were an important development for the brewery, which focuses hugely on the sustainability of its operations.
“Here at Bright Brewery, we’re always looking forward in terms of innovation and trends which will allow us to improve the environmental sustainability of our business. Being lighter and more efficient to transport, and more easily recyclable, means our new cans will have a smaller environmental footprint, which is something we strive for in everything we do,” Scott said.
“This limited-run canning initiative, although only a trial, is a step towards evaluating the potential of adding a permanent canning line to the brewery.”

All Bright Brewery beers will continue to be bottled in 330ml bottles while the Brewery assesses the success of the cans over the next few months.

XPL is a new addition to Bright Brewery’s MountainCrafted Core Range of beers, replacing Alpine Ale and Bright Lager which, having been at the forefront of the MountainCrafted line up for many years, will be retired. The 4.5% ABV Alpine XPL is a crisp and refreshing lager, perfect for thirsty adventurers and a fitting ode to its home town.

Blowhard, a favourite of Bright Brewery’s Core Range for many years, is a 5% ABV American-style Pale Ale with a big hop flavour. It takes its name from majestic Mt Blowhard, near Bright.

Fresh off the canning line, Bright Brewery cans will be launched at the Great Australian Beer Festival Geelong tomorrow (Feb 16) and will be available at the Brewery and from selected retailers around Australia from next week. To order, please contact Tom Mullane Grant (details below) or to find your nearest stockist, please visit www.brightbrewery.com.au/beer/beer-locator

WHOLESALE ENQUIRIES | Tom Mullane-Grant
Sales Manager | Bright Brewery
121 Great Alpine Road | Bright VIC 3741
0439 316 600 | 03 5755 1346
sales@brightbrewery.com.au