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Bright Brewery launches beer in 375ml cans

 

Bright Brewery beer in a can? Can do!

Bright Brewery is thrilled to announce to craft beer lovers around Australia that its MountainCrafted beer is now available in 375ml cans – for a limited time only!

About 1800 litres (4800 cans) of popular Blowhard Pale Ale and Alpine XPL (Extra Pale Lager) has been canned, and will be launched at the Great Australian Beer Festival in Geelong, Vic, this weekend (Feb 16).

Bright Brewery Sales & Marketing Manager Tom Mullane-Grant said the addition of cans to the Bright Brewery range provides customers with the options they deserve.
“Our customers love our beer and they love cans, so we couldn’t keep them waiting any longer,” Tom said. “This a massive leap forward for our brewery and our push to wholesale our products. We are extremely proud of our beers and providing our customers with options around the vessel they can purchase them in is an exciting step for us.”

Bright Brewery Founder Scott Brandon said cans were an important development for the brewery, which focuses hugely on the sustainability of its operations.
“Here at Bright Brewery, we’re always looking forward in terms of innovation and trends which will allow us to improve the environmental sustainability of our business. Being lighter and more efficient to transport, and more easily recyclable, means our new cans will have a smaller environmental footprint, which is something we strive for in everything we do,” Scott said.
“This limited-run canning initiative, although only a trial, is a step towards evaluating the potential of adding a permanent canning line to the brewery.”

All Bright Brewery beers will continue to be bottled in 330ml bottles while the Brewery assesses the success of the cans over the next few months.

XPL is a new addition to Bright Brewery’s MountainCrafted Core Range of beers, replacing Alpine Ale and Bright Lager which, having been at the forefront of the MountainCrafted line up for many years, will be retired. The 4.5% ABV Alpine XPL is a crisp and refreshing lager, perfect for thirsty adventurers and a fitting ode to its home town.

Blowhard, a favourite of Bright Brewery’s Core Range for many years, is a 5% ABV American-style Pale Ale with a big hop flavour. It takes its name from majestic Mt Blowhard, near Bright.

Fresh off the canning line, Bright Brewery cans will be launched at the Great Australian Beer Festival Geelong tomorrow (Feb 16) and will be available at the Brewery and from selected retailers around Australia from next week. To order, please contact Tom Mullane Grant (details below) or to find your nearest stockist, please visit www.brightbrewery.com.au/beer/beer-locator

WHOLESALE ENQUIRIES | Tom Mullane-Grant
Sales Manager | Bright Brewery
121 Great Alpine Road | Bright VIC 3741
0439 316 600 | 03 5755 1346
sales@brightbrewery.com.au

New release: TREEEHop Strong Pale Ale

TREEEHop Pale Ale – brought to you by the letter E.

Brewed with Ekuanot, Enigma and Eureka hops in the heart of Bright, Victoria, this deep golden strong pale ale (6.0% ABV) is bold, gutsy and adventurous – not unlike the environment from which it comes.

The trio of hops, added through a double-dry-hop process, provide TREEEHop with an unabashedly assertive bitterness and intense tropical fruit and dark berry flavours, with subtle melon and raspberry coming to the party.

Pale, Wheat, Dark Munich and Pale Crystal malts give this American-style Pale Ale subtle notes of sweet biscuit to finish on.

A limited run, ‘Brewer’s Choice’ beer created by Bright Brewery head brewer Richard Chamberlin, TREEEHop is available exclusively at Bright Brewery and to members of Bright Brewery’s Mash Club.

For more details on Mash Club, or to join, click here.

 

New release: Dive Bomb Citrus Summer Ale

Dive into summertime with Bright Brewery’s cool new Dive Bomb Citrus Summer Ale.

Crafted with the fresh mountain water of the cool flowing local Ovens River, Dive Bomb is a literal flavour bomb featuring summery citrus flavours of ginger and lemon peel, enhanced by the Lemondrop hops added during dry-hop.

This 4.8% kolsch-style summer ale is the perfect cooling elixir after an active day in the mountains or a relaxing day by the river.

Dive Bomb was brewed as part of Bright Brewery’s Brewer for a Day experience and is now available exclusively at Bright Brewery (while stocks last!) and to members of our Mash Club. Sign up to Mash Club now for a delivery of exclusive brewers’-choice beers and other special offers to your door every quarter.

Channel 9’s Postcards celebrates Bright Brewery’s Tourism Awards win

Bright Brewery featured on Channel 9’s Postcards on Sunday, December 2, alongside other winners from the 2018 RACV Victorian Tourism Awards.

Postcards presenter Lauren Phillips visited both the Brewery and ‘Fred’s Shed’, our new Production Brewery, and met with Head Brewer Richard Chamberlin and Founder Scott Brandon.

 

 

We do more than just brew great beer

Here at Bright Brewery, we do more than just brew great beer…

We have staff who climb mountains, who coach local footy teams, who ride to work instead of drive in a bid to reduce their environmental impact, who live and breathe Bright.

Thanks to Alpine Shire Council and Bright & Surrounds for this wonderful celebration of our business and those who make us what we are – our staff.

Bright Brewery’s 5Zero Cycle Event Donates $1000 To Mystic MTB Park

Bright Brewery’s inaugural, ‘green’ gravel bike event 5Zero raised $1000 for Alpine Community Plantation to help resurface Bright’s iconic Hero MTB Trail.

5Zero event banner 2018

Following the success of Bright Brewery’s inaugural, environmentally-friendly 5Zero gravel bike event in September, the Brewery is proud to announce a donation of $1000 to Alpine Community Plantation (ACP) to make much-needed repairs to Mystic Park’s Hero Trail.

5Zero, which took place on September 8 on the trails around Bright and surrounds, is a new concept in cycling events with a focus on fun, tough, social riding while simultaneously targeting zero environmental impact and raising money.

5Zero aims for a clean footprint and to create zero waste, so riders are not given paper course maps or signs and have to rely solely on GPS and their own navigation skills; beer and coffee is served only in reusable cups; all feed zone treats are unpackaged; and course marshals ride e-bikes rather than driving, where possible. Plus, all participants’ travel and accommodation is offset through a carbon-offset program via the QANTAS Future Planet Program.

ACP is the community-led, not-for-profit body that allows recreational activities, such as mountain biking and events such as Spartan, to take place within the HVP pine plantations of the Alpine Shire. ACP needs regular funding for trail and road maintenance (primarily in Bright’s Mystic Park), signage, repairs and new infrastructure, administering events, communications between user groups and HVP, and for the regulatory compliance needs of maintaining a not-for-profit.

ACP Executive Officer Alia Parker welcomed the donation, and said the 5Zero funds would go directly towards surface repairs of Mystic Park’s iconic Hero Trail.

“Hero has recorded about 50,000 individual rides since it opened in December 2016 and has been extremely successful in attracting tourists to the region. However, Hero’s popularity has resulted in erosion on its upper sections and tourists have started to notice. This erosion requires costly machine repairs to resurface sections of the trail in order to restore Hero’s famous flow,” Parker said.

“As a not-for-profit, community-run land manager that works closely with volunteers from the Alpine Cycling Club to build and maintain the trails, receiving support from Bright’s business community is a lifeline for us to run the park and manage the thousands of tourists now coming to visit it. So when a business like Bright Brewery sees value in what we’re doing and steps up to help, we cannot thank them enough. The extra money will allow us to repair a couple more jumps than expected, which is fantastic news for everyone heading into a busy summer season.”

Parker said HVP Plantations, which owns the land on which Mystic Park is built, had donated the soil for the resurfacing works.

5Zero was born from the desire of the Bright Brewery team to support the local community in way that reflected the Brewery’s values and showcased the best of Bright.

Brewery Operations Manager Rupert Shaw said 5Zero ticked all those boxes.

“Everything we do at the Brewery is driven by our core values of being Sustainable, Authentic, and Active,” Shaw said. “The event combined many of the elements that make for a great experience when visiting Bright – epic cycling, craft beer, gourmet local food, live music and family fun.”

Bright Brewery Project Coordinator and Event Organiser Marthijs Heuperman said ACP’s work was vital in facilitating the enjoyment that both locals and visitors to Bright.

“We all ride for different reasons. The fantastic gravel and mountain bike trails in this beautiful location makes for an awesome experience, which we want more people to enjoy,” Heuperman said, “Alpine Community Plantation do a lot to make this possible for the many locals and visitors to Bright, but they can always do with more help.”

Around 60 riders took part in the event, with organisers hoping to attract an even larger group of riders next year.

More information: www.5zero.com.au / www.alpinecommunityplantation.com.au / www.brightbrewery.com.au

Back-to-back Gold for Bright Brewery at RACV Victorian Tourism Awards

Bright Brewery has won the Gold Award for Tourism Wineries, Breweries and Distilleries at the RACV Victorian Tourism Awards 2018 for the second year running.

Laura Gray, Marthijs Heuperman, Scott Brandon and Sarah Higman receive Bright Brewery’s Gold Award for Tourism Wineries, Breweries and Distilleries at the 2018 RACV Victorian Tourism Awards from Visit Victoria CEO Peter Bingeman.

Bright Brewery was last night announced as the Gold Award winner for Tourism Wineries, Breweries and Distilleries at the 2018 RACV Victorian Tourism Awards, backing up its 2017 win in the same category.

The awards, which were held at Melbourne’s Crown Palladium on November 22, are Victoria’s highest honour for tourism businesses around the state.

Bright Brewery Founder Scott Brandon said he was thrilled with the Gold Award, which recognises the hard work and dedication of the Bright Brewery team, and its commitment to bringing his vision to life.

“We are immensely proud to have won this award again in 2018, and we were chuffed to be in such excellent company, competing for our award against some truly great Victorian businesses such as Domain Chandon (Silver), The Shiraz Republic (Bronze) and Sedona Estate (Finalist),” Mr Brandon said.

“At Bright Brewery, we are driven by three values: to be active – in both the physical lifestyle which is so synonymous with mountain life and also active in our community; to be sustainable – both as a business and in the way we tread on the environment; and to be authentic – we do what we say we’re going to do. Bright Brewery was founded on these values and we live them every day.

“I am immensely proud of all of our staff, and this award is for every one of them. It would not have happened without them.”

Mr Brandon also paid tribute to Bright and the surrounding communities, which work together to make Victoria’s Alpine region a magnet for visitors.

“We live in a spectacularly unique part of the world and we love to share the delights of our region with visitors,” he said. “So we were especially thrilled to see our friends at Falls Creek Alpine Resort take home Gold in their category (Major Tourist Attraction).

“Bright Brewery is passionate about making our region an even better place to live, work and play, through supporting local businesses, events and clubs. Our region is the best place to visit in Australia and we want everyone to experience a slice of what we enjoy every day.”

Bright Brewery has a long association with the Awards, being named a finalist in 2011 and taking home Silver Awards in 2015 and 2016 before taking top honours in 2017 and 2018.

“The Awards are very important to us as a business,” Mr Brandon said. “And we appreciate the experience and expertise of the judges, mentors and whole VTIC team in helping to grow not only our business, but the entire Victorian tourism industry.

“We look forward to defending our title again next year as we strive for Hall of Fame status by winning three Gold Awards in a row.”

New Year’s Eve 2018

Join us this New Year’s Eve at Bright Brewery for a huge night of live music, featuring Ramble Tamble – The Australian Creedence Show.

Help us welcome 2019 with the full Creedence Clearwater Revival experience. Get ready to rock and roll all night long!

The stage will be set up under the bandstand and we’ll have a dancefloor and plenty of room to rock out!

Tickets are $25 (general admission only/no table bookings; wristbands will be distributed; drinks at bar prices) and are limited to 500.

Buy tickets at the Brewery.

This event WILL sell out so get in quick.

Full line-up revealed for DARKER DAYS 2018

Brewers, bands, bites, banter and a ceremonial burning are the foundation of the second annual DARKER DAYS festival in Bright this winter. Discover here the full line-up for brewers, vendors, bands and more that will be featured at this family friendly mid-winter event…

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