Drum roll, drum roll……We have a winner!

It was with much anticipation that we drew the lucky winner of our Alpine Lager 104-Can Case Competition on 29 January 2023.

Congratulations to Daniel Reitter of Point Cook, Vic! He has won  The Giant Lager Lover’s Case of 100 (+4) cans, which, due to its weight of 38kg, will be personally delivered by a Bright Brewery team member!

These giant cases, which hold 104 cans – or 36.92L of beer or 65 pints – will be available in limited stocks online soon.

“We all know craft lager is on the rise and we want to help get our ludicrously good Alpine Lager into the hands of someone who really loves it,” Bright’s marketing manager Laura Gray said.

Alpine Lager is Bright’s best-selling beer and is currently ranked Victoria’s #1 favourite lager by an independent brewer in the GABS Hottest 100 Craft Beer Poll.

Creating a giant Lager Lover’s case which could accommodate 100+ cans and weighs in at nearly 40kg was no mean feat. Several options were tried and failed before the team at Melbourne’s Affinity Print constructed a strong, tough e-flute case capable of carrying the load.

But why 104 cans instead of an even 100? “Why not? More beer is better, right? Actually, it’s just maths. They fitted better that way and it looks even more amazing than we imagined,” Laura said.