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Bright’s Alpine Lager named Victoria’s Best Indie Lager

Alpine Lager was voted into the 2021 GABS Hottest 100 Craft Beer Poll for the first time.

Bright’s Alpine Lager has stormed into the GABS Hottest 100 Craft Beer Poll for the first time ever, debuting at number 32.

Its position also makes it the #1 ranked independent lager by a Victorian brewery.

The poll – the largest of its kind in Australia – is voted by members of the public, in a similar way to the Triple J Hottest 100 Music Poll.

More than 40,000 people vote in the annual poll, which is open to all Australian craft breweries.

This is the first year Alpine Lager, which has been a staple of Bright’s core range lineup since 2019, has cracked the Hottest 100, with its previous best ranking of 150 in last year’s poll.

Bright’s marketing manager Laura Gray said the team was absolutely thrilled with the result.

“Alpine Lager is far and away our most popular beer, and we are stoked to see it get the recognition it deserves.

“We’re so excited that there are so many craft beer drinkers out there loving what we are doing up here in our little corner of the High Country.

“We are so grateful to everyone out there that voted for us – it really does mean the world to a small, family-owned brewery trying to compete with much larger breweries and multinationals.”

(Save $15 on a case of Alpine Lager online now!)

Alpine Lager is one of five year-round core-range beers brewed at Bright’s state-of-the-art production facility in Bright by brewers Reid Stratton and David Stokie.

The pair also turn out more than 30 small-batch, limited-release beers every year, including the hugely popular Affogato Stout and cult favourite, Stubborn Russian Imperial Stout.

Ms Gray said the exciting result came off the back of a huge two years for the brewery, which saw it win a slew of medals at both the Australian Independent Beer Awards and the Australian International Beer Awards.

“It’s been a hard couple of years for everyone, with COVID interrupting everything, but we are really excited to see what 2022 has in store for us – especially after this exciting start to the year.”

Bright’s Alpine Lager is available online and at Bright Brewery all year round, as well as at many of Bright’s 500+ stockists throughout Australia and New Zealand.

Shop online now and save $15 on every case of Alpine Lager, or click here to find your closest retail stockist.

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