Bright Brewery has been named the state’s best Tourism Brewery/Winery/Distillery at the Victorian Tourism Awards for the third year in a row.

The independent brewery, which was established in 2005, last week won its third consecutive Gold Award and was also inducted into the Victorian Tourism Hall of Fame.

The Awards, which were held at the Melbourne Convention Exhibition Centre on November 28, 2019, recognise tourism business excellence and performance. Bright Brewery was one of just six leading tourism businesses to enter the Hall of Fame in 2019.

Bright Brewery founder Scott Brandon said he was thrilled with the Gold Award and immensely proud to have been inducted into the Victorian Tourism Hall of Fame.

“To win this award for the third year in a row is great recognition of all the hard work we’ve put into building our business and helping drive tourism to our region,” he said.

Entrants into the awards are required to write a 12,500 word submission showing their commitment to business excellence in areas including Sustainability, Marketing and Customer Service, and proving how their business contributes to the local, regional and state tourism industries. This is then confirmed through a site visit by the judges. 

Mr Brandon said Bright Brewery is a proud sponsor of dozens of local and regional events, festivals, and organisations, including the Alpine Cycling Club and the Bright Autumn Festival (plus many more) which attract visitors to the region. The Brewery is also a founding member of the High Country Brewery Trail, which drives beer tourism to Victoria’s North East.

“We believe what is good for Bright is good for Bright Brewery and vice-versa,” Mr Brandon said. “We are really proud of our contributions to the tourism industry and continue to champion our area through delicious beer, unforgettable adventures and embracing everything our region has to offer.”

With a 520-seat venue on the Great Alpine Road in the heart of Bright and a new, large-scale production facility, Bright Brewery is continuing to forge into the wholesale craft beer market, with more than 250 stockists throughout Victoria, New South Wales, and the ACT.

“Through our wholesale business, we are reaching a new demographic of customers which broadens our brand exposure and helps drive additional visitation to the region,” Mr Brandon said.