Bright Brewery joins 200 breweries in launching Resilience Beer for bushfire relief
This week, Bright Brewery has joined more than 200 breweries around the world (not just Australia) to launch Resilience Pale Ale – a global collaborative brew to raise funds for bushfire-affected communities, causes and breweries.
Resilience Beer is a project that arose in the wake of the Australian bushfires in during late 2019 and early 2020. It came from a desire in the local beer industry to find ways to support those impacted by and fighting the fires both now and in the future.
More than 200 breweries came on board and pledged to donate the proceeds, expected to top $850,000, to various relief efforts.
Resilience is a 5% Pale Ale designed to appeal to the entire spectrum of beer lovers – even those who aren’t usually craft beer drinkers.
The Resilience name was first used in this manner by Sierra Nevada in the wake of the Camp Fire in California in late 2018. More than 1,400 US brewers brewed their version of the Resilience IPA, raising millions.
Here in Bright, we were forced to close for six days in January (our busiest time of year) when our beloved town came under direct threat and we, and the 15,000 tourists in town, were evacuated twice within a week.
“Thankfully, due to the incredible effort of our local emergency services and Mother Nature, our town was spared and, while we’re forever grateful for that, the severe economic damage to our town and region was already done and impacts continue to be felt,” marketing officer Laura Gray said. “But the love and support we received during this time has been incredibly heartening, and Resilience is just another example of that.”
Bushfire-affected breweries have been encouraged to use the proceeds from Resilience to help their businesses get back on their feet during this rough start to 2020.
So far in 2020, Bright Brewery has already raised more than $3400 for our local emergency services, including Bright CFA, Bright SES, Porepunkah CFA and Harrietville CFA.
Resilience Pale Ale will launch at Bright Brewery this Wednesday, February 26 for Local’s Night, with food and drink specials, and an extra 10% off for Local’s Card holders.
A limited supply of kegs are now available to our wholesale customers in Victoria’s North East. Please contact email@example.com for more information