That’s where the 2024 GABS Can Design Awards presented by Orora comes in! This is a people’s choice award celebrating the creativity behind those eye-catching designs.

With this beer being a collaboration with Kaiju, we wanted a monster (thus the name) that felt inspired by their brand but with a Bright twist to it. Using comic book inspired line work, hand drawn typography and a bold colour palette, the Hop Monster in question is raging over the HPA hop farms which sit nearby the picturesque Ovens River which runs through Bright. Is the monster destroying it? Or planting new hops? Who knows, but it’s angry!