POW Hazy Pale Ale

A beer to help change the world

A collaboration with Protect Our Winters Australia

POW Pale Ale is a collaboration between Bright Brewery and Protect Our Winters (POW) Australia.

Born in the Victorian mountains in 2021, the partnership between Bright Brewery and POW Australia goes to the heart of each organisation’s mission to help protect Australia’s unique Alpine environment.

Brewed in the heart of the Victorian High Country by the adventurers at Bright Brewery, POW Hazy Pale Ale is a seasonal brew designed to raise awareness of POW’s important work in Australia.

Part-proceeds from every POW Hazy Pale Ale sold go directly to POW Australia to help their mission, and to encourage positive action against climate change.
To read more about Protect Our Winters Australia, please head here.

Tasting notes

We’re excited to unveil a fresh take on the POW series for 2024! This year, we’ve kicked things up a notch with a hazy pale ale, perfect for enjoying on or off the slopes. We’ve upped the recipe for a hazy experience, giving the beer a cloudy appearance and a burst of juicy flavour. Despite the added depth from the haze, it remains a light-bodied and refreshing with subtle tropical fruit aromas – making it a perfect session beer.


POW Hazy Pale Ale is released in May each year, and it available direct from the source at Bright Brewery, online, and at retailers across the Alps.

If you are a venue or bottleshop who would like to stock POW Pale Ale, please get in touch with us!

2024 Stockists

Alpine Resorts
Cloud 9 (Falls Creek)
Frying Pan Inn (Falls Creek)
The Genny (Mt Hotham)

North East Victoria
The Oxley Roadhouse
Harrietville Motel
Glenrowan Providore
Burgerville, Bright

Chas Cole Cellarbrations South Geelong
Chas Cole Cellars Shepparton
Premix King East Geelong
St Kilda CellarsSuper Cellars Wodonga

Scroll to top