POW Pale Ale

A beer to help change the world

A collaboration with Protect Our Winters Australia

POW Pale Ale is a collaboration between Bright Brewery and Protect Our Winters (POW) Australia.

Born in the Victorian mountains in 2021, the partnership between Bright Brewery and POW Australia goes to the heart of each organisation’s mission to help protect Australia’s unique Alpine environment.

Brewed in the heart of the Victorian High Country by the adventurers at Bright Brewery, POW Pale Ale is a seasonal brew designed to raise awareness of POW’s important work in Australia.

Part-proceeds from every POW Pale Ale sold go directly to POW Australia to help their mission, and to encourage positive action against climate change.
To read more about Protect Our Winters Australia, please head here.

Tasting notes

POW Pale Ale is a fresh and fruity pale ale with tropical flavours and aromas. It’s an easy-drinking pale ale – perfect for sessioning on or off the slopes. Subtle tropical fruit aromas and a light body finish with low bitterness of a balanced and tasty brew.


POW Pale Ale is released in May each year, and it available direct from the source at Bright Brewery, online, and at retailers across the Alps.

If you are a venue or bottleshop who would like to stock POW Pale Ale, please get in touch with us!

2023 Stockists

Mt Hotham

The General

Hotham Grocer

Hotel High Plains (Dinner Plain)

Hoff Hutt

Alpine Nature Experience

Miss Mary’s


Last Run Bar

Falls Creek

Cloud 9

Frying Pan Inn

The Last Hoot

Dicky Knees

Astra Bar & Restaurant

Summit Ridge Lodge


East Albury IGA

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