A collaboration with Protect Our Winters Australia

POW Pale Ale is a collaboration between Bright Brewery and Protect Our Winters (POW) Australia.

Born in the Victorian mountains in 2021, the partnership between Bright Brewery and POW Australia goes to the heart of each organisation’s mission to help protect Australia’s unique Alpine environment.

Brewed in the heart of the Victorian High Country by the adventurers at Bright Brewery, POW Hazy Pale Ale is a seasonal brew designed to raise awareness of POW’s important work in Australia.

Part-proceeds from every POW Hazy Pale Ale sold go directly to POW Australia to help their mission, and to encourage positive action against climate change.
To read more about Protect Our Winters Australia, please head here.

POW Members, enjoy 10% off all Bright Brewery food & bev products both at the venue and online! Don’t forget to use your exclusive discount code at checkout or show your digital membership card at the venue. This offer also extends to event tickets.

Tasting notes

We’re excited to unveil a fresh take on the POW series for 2024! This year, we’ve kicked things up a notch with a hazy pale ale, perfect for enjoying on or off the slopes. We’ve upped the recipe for a hazy experience, giving the beer a cloudy appearance and a burst of juicy flavour. Despite the added depth from the haze, it remains a light-bodied and refreshing with subtle tropical fruit aromas – making it a perfect session beer.

STOCKISTS

POW Hazy Pale Ale is released in May each year, and it available direct from the source at Bright Brewery, online, and at retailers across the Alps.

If you are a venue or bottleshop who would like to stock POW Pale Ale, please get in touch with us!

2024 Stockists