Funds from every POW Pale Ale sold will go directly to POW Australia to help protect our unique Alpine environment, and encourage positive action against climate change.

A fresh and fruity pale ale with tropical flavours and aromas, POW Pale Ale is brewed in the Alpine valleys by the adventurers at Bright Brewery.

Brewer’s Notes: “We’re excited to unveil a fresh take on the POW series for 2024!  This year, we’ve kicked things up a notch with a hazy pale ale, perfect for enjoying on or off the slopes. We’ve upped the recipe for a hazy experience, giving the beer a cloudy appearance and a burst of juicy flavour. Despite the added depth from the haze, it remains a light-bodied and refreshing with subtle tropical fruit aromas – making it a perfect session beer.