Bright Brewery | MountainCrafted Beer | Bright

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Bright Brewery welcomes its first Ambassador

Bright Brewery is incredibly proud to welcome the inspirational, energetic, and all-round legend Samantha McMahon as Bright Brewery’s first ever Ambassador.

Sam, or Sammy 9.5 as she’s known (ask her why!), is already a beloved member of our staff as a Cook in our kitchen team, an accomplished mountaineer with an Everest summit under her belt and her sights set on K2 later this year, and a keen MTBer, trail runner, and paraglider. She is a familiar sight around Bright, where she uses the hilly terrain to train for her incredible mountaineering efforts.

Bright Brewery marketing and promotions officer Laura Gray said Sam personified exactly what the Brewery values – living and working in Active, Sustainable and Authentic ways.

“Sam is the perfect ambassador for our brand and we can’t wait to see what heights she hits next,” Laura said.

Sam said she was thrilled to represent a brand which aligned with her personal values and was prepared to invest in her, not just as an athlete but as an employee and a person. She intends to commence her chef’s apprenticeship at the Brewery when she returns from Pakistan later this year.
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Bright Brewery beers get bold new look

A Lager inspired by trail runners, a Pale Ale paying tribute to mountain bikers, an Amber Ale dedicated to skiers, and a hearty Porter in homage to hikers are just some of the newly rebranded Bright Brewery beers dedicated to the adventurers who live and play in the High Country.

Bright Brewery is thrilled to announce that our Core Range of MountainCrafted beers has been completely rebranded, making each beer easier to identify and creating a stronger link to the beautiful region which inspires them.

The redesign includes bottle labels, six-pack carriers, and cases for all six Core Range beers, which consists of Alpine XPL, Blowhard Pale Ale, Razor Witbier, Hellfire Amber Ale, Fainters Dubbel, and Staircase Porter.

It’ll now be easier than ever to find your favourite Bright Brewery beer in the fridge, with each beer featuring a bold, bright new look paying tribute to outdoor adventurers and iconic local spots.

Blowhard Pale Ale (5.0% ABV) is inspired by the intrepid mountain bikers who tackle Victoria’s iconic High Country trails and is named after nearby Mount Blowhard. Alpine XPL (4.5% ABV) is a new Core Range beer, which replaces Bright Lager, and is dedicated to the trail runners of the region. Razor Witbier (5.0% ABV) features an homage to the road cyclists who frequent the Alpine hills and valleys and is named for the infamous Razorback Ridge on Mount Feathertop. Hellfire Amber Ale (5.0% ABV) pays tribute to the skiers who tackle the mountainous terrain in winter, such as Hellfire Gully off Mount Hotham. Fainters Dubbel (8.5% ABV) is one for the paragliders which are synonymous with Bright and the Fainters, the remote peaks beyond the town; and Staircase Porter (5.7% ABV) recognises the hikers who tread amongst the mountains, such as Staircase Spur – the steepest track to Victoria’s highest peak.

Bright Brewery Sales & Marketing Manager Tom Mullane-Grant said the new packaging was inspired by the Alpine Valley and mountains in which it was brewed, represented Bright Brewery’s values of Active, Authentic & Sustainable, and would give beer lovers a true ‘Bright experience’ wherever they happened to be drinking it.

“We’ve listened to the feedback from our customers, both beer drinkers and beer sellers, and we’ve made our branding brighter, bolder, more colourful and more iconically Bright Brewery,” Mullane-Grant said.

The new-look Blowhard and Alpine XPL are now available, with rebranded Razor and Hellfire to follow on April 1 and, finally, the new Fainters and Staircase from June 1.

All Bright Brewery beers are available from the Brewery, our online shop, and from more than 100 selected retailers around Australia. To find your nearest stockist, please visit our Beer Locator.

For wholesale enquiries, please contact Sales Manager Tom Mullane-Grant.

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New Beer Alert: Sweetart Raspberry Sour

She’s sweet, she’s tart, she’s a little bit fruity – introducing Bright Brewery’s latest Brewer’s Choice beer, Sweetart Raspberry Sour.

Kettle-soured with friendly Lactobacillus, the addition of  raspberry puree in kettle and in maturation has made our beautiful Sweetart into a refreshing and well-balanced raspberry sour with delectable raspberry flavour and aroma.

A limited-edition Brewer’s Choice beer, brewed especially for our Bright Mash Club members, Sweetart also features a malt bill of Pale Wheat and Acidulated malt with Azacca hops.

Sweetart was launched at the Great Australian Beer Festival Geelong on Feb 16 and received rave reviews from punters, who loved the tart flavour and pop of raspberry.

Sweetart is now available at Bright Brewery and selected pubs, bottleshops and restaurants. To find your nearest Bright Brewery stockist, visit our Beer Locator.

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Mash Club delivery update

In order to bring our Mash Club members our best and freshest beers during the season in which they’re meant to be drunk, we will be adjusting the delivery dates for the remainder of the 2019 Mash Boxes and beyond.

Historically, Mash Boxes have been delivered in February (Summer beers), May (Autumn beers), August (Winter beers) and November (Spring beers), however, following feedback from and consultation with many of our Mash members and our Brewers, we have chosen to rearrange the schedule to ensure you’re getting beers near the start of the season for which they’re intended.

2019 Mash Box Deliveries

February (already delivered): Summer beers

May: Autumn beers

July: Winter beers

October: Spring beers

December: Summer beers

From 2020 Onwards

March: Autumn

June: Winter

October: Spring

December: Summer

We are making these changes in order to benefit you, our Mash Club members, and we really appreciate your understanding during this period of change. As always, we will communicate all expected delivery dates fully and are happy to answer questions at any time.

If you have any queries, please don’t hesitate to email mash@brightbrewery.com.au

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Bright Brewery launches beer in 375ml cans

 

Bright Brewery beer in a can? Can do!

Bright Brewery is thrilled to announce to craft beer lovers around Australia that its MountainCrafted beer is now available in 375ml cans – for a limited time only!

About 1800 litres (4800 cans) of popular Blowhard Pale Ale and Alpine XPL (Extra Pale Lager) has been canned, and will be launched at the Great Australian Beer Festival in Geelong, Vic, this weekend (Feb 16).

Bright Brewery Sales & Marketing Manager Tom Mullane-Grant said the addition of cans to the Bright Brewery range provides customers with the options they deserve.
“Our customers love our beer and they love cans, so we couldn’t keep them waiting any longer,” Tom said. “This a massive leap forward for our brewery and our push to wholesale our products. We are extremely proud of our beers and providing our customers with options around the vessel they can purchase them in is an exciting step for us.”

Bright Brewery Founder Scott Brandon said cans were an important development for the brewery, which focuses hugely on the sustainability of its operations.
“Here at Bright Brewery, we’re always looking forward in terms of innovation and trends which will allow us to improve the environmental sustainability of our business. Being lighter and more efficient to transport, and more easily recyclable, means our new cans will have a smaller environmental footprint, which is something we strive for in everything we do,” Scott said.
“This limited-run canning initiative, although only a trial, is a step towards evaluating the potential of adding a permanent canning line to the brewery.”

All Bright Brewery beers will continue to be bottled in 330ml bottles while the Brewery assesses the success of the cans over the next few months.

XPL is a new addition to Bright Brewery’s MountainCrafted Core Range of beers, replacing Alpine Ale and Bright Lager which, having been at the forefront of the MountainCrafted line up for many years, will be retired. The 4.5% ABV Alpine XPL is a crisp and refreshing lager, perfect for thirsty adventurers and a fitting ode to its home town.

Blowhard, a favourite of Bright Brewery’s Core Range for many years, is a 5% ABV American-style Pale Ale with a big hop flavour. It takes its name from majestic Mt Blowhard, near Bright.

Fresh off the canning line, Bright Brewery cans will be launched at the Great Australian Beer Festival Geelong tomorrow (Feb 16) and will be available at the Brewery and from selected retailers around Australia from next week. To order, please contact Tom Mullane Grant (details below) or to find your nearest stockist, please visit www.brightbrewery.com.au/beer/beer-locater

WHOLESALE ENQUIRIES | Tom Mullane-Grant
Sales Manager | Bright Brewery
121 Great Alpine Road | Bright VIC 3741
0439 316 600 | 03 5755 1346
sales@brightbrewery.com.au

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New release: TREEEHop Strong Pale Ale

TREEEHop Pale Ale – brought to you by the letter E.

Brewed with Ekuanot, Enigma and Eureka hops in the heart of Bright, Victoria, this deep golden strong pale ale (6.0% ABV) is bold, gutsy and adventurous – not unlike the environment from which it comes.

The trio of hops, added through a double-dry-hop process, provide TREEEHop with an unabashedly assertive bitterness and intense tropical fruit and dark berry flavours, with subtle melon and raspberry coming to the party.

Pale, Wheat, Dark Munich and Pale Crystal malts give this American-style Pale Ale subtle notes of sweet biscuit to finish on.

A limited run, ‘Brewer’s Choice’ beer created by Bright Brewery head brewer Richard Chamberlin, TREEEHop is available exclusively at Bright Brewery and to members of Bright Brewery’s Mash Club.

For more details on Mash Club, or to join, click here.

 

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New release: Dive Bomb Citrus Summer Ale

Dive into summertime with Bright Brewery’s cool new Dive Bomb Citrus Summer Ale.

Crafted with the fresh mountain water of the cool flowing local Ovens River, Dive Bomb is a literal flavour bomb featuring summery citrus flavours of ginger and lemon peel, enhanced by the Lemondrop hops added during dry-hop.

This 4.8% kolsch-style summer ale is the perfect cooling elixir after an active day in the mountains or a relaxing day by the river.

Dive Bomb was brewed as part of Bright Brewery’s Brewer for a Day experience and is now available exclusively at Bright Brewery (while stocks last!) and to members of our Mash Club. Sign up to Mash Club now for a delivery of exclusive brewers’-choice beers and other special offers to your door every quarter.

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Channel 9’s Postcards celebrates Bright Brewery’s Tourism Awards win

Bright Brewery featured on Channel 9’s Postcards on Sunday, December 2, alongside other winners from the 2018 RACV Victorian Tourism Awards.

Postcards presenter Lauren Phillips visited both the Brewery and ‘Fred’s Shed’, our new Production Brewery, and met with Head Brewer Richard Chamberlin and Founder Scott Brandon.

https://www.9now.com.au/postcards/2018/clip-cjp37tvbn000o0hpk6y8ysvtr

 

 

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We do more than just brew great beer

Here at Bright Brewery, we do more than just brew great beer…

We have staff who climb mountains, who coach local footy teams, who ride to work instead of drive in a bid to reduce their environmental impact, who live and breathe Bright.

Thanks to Alpine Shire Council and Bright & Surrounds for this wonderful celebration of our business and those who make us what we are – our staff.

Bright Brewery | MountainCrafted Beer | Bright