And he’s done it… in just 16 days!

Our front of house legend, Jimmy Ashby, has officially completed the Tour Divide—one of the toughest ultra-endurance cycling events on the planet!

Spanning over 4,400 km from Banff, Canada to the Mexican border at Antelope Wells, New Mexico, the Tour Divide is a fully self-supported bikepacking race that pushes even the most seasoned riders to their limits. Jimmy battled through high mountain passes in Canada, Montana, and Colorado, endured scorching desert heat nearing 50°C, and powered through brutal headwinds gusting up to 70 km/h.

Out of nearly 300 riders, Jimmy crossed the finish line in 16th place—an absolutely phenomenal result!

We couldn’t be prouder of his grit, determination, and sheer endurance. We can’t wait to welcome him back and raise a few crisp beers in celebration of this epic feat!