Are you passionate about this beautiful Alpine environment we live in? Are you excited for the start of the ski season?

Come down to Bright Brewery on Sunday June 2 from 1-5pm and celebrate the beginning of winter and the launch of our newest beer in collaboration with POW (Protect Our Winters Australia).

We’ll have a Karma keg of the new POW Hazy Pale Ale on tap. Decide what you pay for a pot and it all goes to POW to help them advocate for policy solutions to climate change in our alpine environment.

This free event will feature:

  • A chance to chat to the POW team on site and learn more about their initiatives in the alpine areas that surround us. They’ll also have some wicked warm merch to get you looking good and feeling prepared for the winter!
  • Enjoy live music with Mr & Mrs Moonraker playing 2-5pm, the bluesy swinging tunes will be sure to get you on your feet and warm!
  • Warm your insides up with mulled wine from the bar and warm your outsides by the fire drums in the Bright Brewery Paddock.
  • Lean into the chilly season and grab a snow cone for the kids, brain freeze included!

So come and try the delicious POW Hazy Pale Ale that’s sure to warm you up knowing your donation is going to a great cause!

Our collaboration with POW Australia

POW Hazy Pale Ale is a collaboration between Bright Brewery and Protect Our Winters (POW) Australia.

Born in the Victorian mountains in 2021, the partnership between Bright Brewery and POW Australia goes to the heart of each organisation’s mission to help protect Australia’s unique Alpine environment.

Part-proceeds from every POW Pale Ale sold go directly to POW Australia to help their mission, and to encourage positive action against climate change.