POW Pale Ale

A beer to help change the world

A collaboration with Protect Our Winters

POW Pale Ale is a collaboration between Bright Brewery and Protect our Winters (POW) Australia.
Funds from every POW Pale Ale sold will go directly to POW Australia to help protect our unique Alpine environment, and encourage positive action against climate change.
To read more about Protect Our Winters Australia, please head here.

Tasting notes

POW Pale Ale is a fresh and fruity pale ale with tropical flavours and aromas. It is brewed in the Alpine valleys by the adventurers at Bright Brewery.
POW is an easy drinking pale ale perfect for drinking on or off the slopes. Subtle tropical fruit aromas and a light body finish with low bitterness of a balanced and tasty brew.


POW Pale Ale will be released on June 1, 2022. It will be available at Bright Brewery and in our web shop.

As the winter ski season kicks into gear, POW Pale Ale will be widely available throughout the Victorian Alpine resorts. We will update with a full list of stockists shortly.

If you are a venue or bottleshop who would like to stock POW Pale Ale, please get in touch with us!

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