Bright Brewery is excited to announce the launch of their new POW Hazy Pale Ale, brewed in collaboration with Protect Our Winters Australia (POW). This refreshing and fruity beer not only offers a thirst-quenching taste experience but also supports a crucial cause: protecting our alpine environment and fighting climate change.

Funds from every POW Hazy Pale Ale sold will go directly to POW Australia, helping them advocate for policy solutions to address the climate crisis and its impact on our mountains.

Brewed in the heart of the Victorian High Country, this hazy pale ale boasts a cloudy appearance and bursts with juicy tropical fruit flavours. Despite its added depth, it remains light-bodied and refreshing, making it a perfect session beer.

Celebrate the launch!
Join Bright Brewery on Sunday, June 2nd, from 1-5pm for a special launch event. Enjoy a “Karma Keg” of the POW Hazy Pale Ale and decide what you pay for a pot – all proceeds will go directly to POW Australia. Click here for more info.

About the Collaboration:
Born in the Victorian mountains in 2021, the partnership between Bright Brewery and POW Australia reflects their shared commitment to protecting Australia’s unique alpine environment. This seasonal brew aims to raise awareness of POW’s vital work and encourage positive action against climate change. To learn more about the work that POW does, click here.

The POW Hazy Pale Ale is available online now and at selected stockists.
Join Bright Brewery and POW Australia in raising a glass to a delicious beer and a healthier planet!