Bright Brewery | MountainCrafted Beer | Bright

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Job Vacancy: Sales Representative & Brand Ambassador (Melbourne)

BRIGHT BREWERY IS AN AWARD-WINNING AND PROUDLY INDEPENDENT FAMILY-OWNED BREWERY, BAR AND RESTAURANT, PRODUCING A DIVERSE RANGE OF CRAFT BEERS IN THE SPECTACULAR ALPINE TOWN OF BRIGHT, VICTORIA.

OUR KEY VALUES OF ACTIVE – SUSTAINABLE – AUTHENTIC ARE THE CORNERSTONES OF EVERYTHING WE DO AT BRIGHT BREWERY. FROM BREWING BEERS THAT REFLECT THE BOLD AND WILD ENVIRONMENT IN WHICH THEY ARE CRAFTED, TO EMBRACING THE OUTDOOR LIFESTYLE THAT OUR REGION OFFERS, BRIGHT BREWERY HELPS FORM THE HEART OF OUR COMMUNITY. WE’RE A VIBRANT AND GROWING BUSINESS THAT VALUES THE AUTHENTICITY OF OUR PRODUCTS, SERVICES AND PEOPLE, WITH A SUSTAINABLE FUTURE FOR ALL.

Bright Brewery seeks to recruit a Melbourne-based Sales Representative & Brand Ambassador to grow our sales and distribution operation servicing Melbourne and Victoria. We are looking for an experienced sales person with a proven track record in the craft beer industry. The person will have an established network of contacts across major retailers, distributors, independent outlets and venues.
The person will act as an ambassador for Bright Brewery’s brand, values and lifestyle. We are looking for someone who can grow with the business. The right person will be rewarded with an attractive package and work life balance.

PURPOSE OF THE ROLE
The purpose of this role is to grow sales of Bright Brewery’s craft beer range in Melbourne and across Victoria.

ABOUT BRIGHT BREWERY
Bright Brewery is a family owned brewery, bar, restaurant and bike hub, located in the heart of Bright, Victoria, which has been established for over 10 years. During this time, Bright Brewery has built a reputation for high quality beer and great customer service culminating in a gold awards at the Victorian Tourism Awards in 2017 and 2018. We have a very strong values-based approach to managing the business. Bright Brewery recently completed a multi-million-dollar investment to increase brewing capacity and has entered the wholesale market.

We are AUTHENTIC and genuine in all that we do.

  • We do what we say we’re going to do.
  • We present our business and services truthfully.
  • We use natural ingredients to create genuine products.
  • Our relationships are honest and respectful.

Our business is SUSTAINABLE.

  • We’re passionate about the environment that surrounds us and
    seek to minimise our impact on it.
  • We’re managing our business for the long-term, providing a
    viable future for our community, staff and customers.

We are ACTIVE.

  • We embrace the outdoors and encourage active lives.
  • We are active in the community.
  • We continue to review and develop our products and services so
    they evolve and grow with the market.
  • We are actively managing the business for future success.

KEY TASKS
The key tasks that the Sales Rep & Brand Ambassador performs are:

  • Drive the wholesale of Bright Brewery beers to bottle-shops, restaurants, bars and venues, and other retail and hospitality outlets across Greater Melbourne.
  • Be an excellent ambassador for Bright Brewery’s brand, values and lifestyle.
  • Achieve budgeted sales targets and KPIs.
  • Identify and capitalise on market opportunities to build sales and profitability.
  • Work autonomously to manage and grow accounts, as well as brand awareness and reputation.
  • Relationship management, including prioritisation of key customers and new customer development.
  • Providing a superior level of service to our customers.
  • Assist with establishing efficient systems and processes for the role.
  • Work with the Logistics Coordinator on ensuring timely and efficient movement of stock.
  • Work with Sales & Marketing team support in growing sales across Victoria.
  • Organise in-store tastings and promotions and point of sale displays.
  • Identify realistic opportunities to increase sales.
  • Activate or host events both on and off premise, including festivals.
  • Engage with and help grow Bright Brewery’s social media audience.
  • Report to Sales & Marketing Manager.
  • Ensure the Bright Brewery values are always in action while performing the role:

SKILL & EXPERIENCE REQUIRED
Must Have

  • 2+ years’ experience in wholesale sales related to craft beer.
  • Proven sales record and ability to manage a territory in a structured and planned manner.
  • Established trade connections and relationships in the Melbourne market.
  • Strong commercial and negotiation background.
  • Understanding of the craft beer market, on-premise and retail trade and trends.
  • Excellent face-to-face and written communication skills.
  • Ability to maintain strong and positive relationships with customers.
  • Ability to identify customer needs and provide solutions.
  • Experience managing participation at events.
  • Ability to effectively prioritise tasks and manage time.
  • Computer and social media savvy (E-mail, MS Word, MS Excel, social networking).
  • Self-motivated, outcomes oriented, person of action.
  • Drivers’ licence.
  • Possess (or have the capability to develop) outstanding knowledge of beer and the brewing process.

Highly Desirable

  • Process driven with strong attention to detail.
  • Strategic thinking to increase distribution and visibility of Bright Brewery beers.
  • Understanding of Business Finance software, such as Reckon.
  • Understanding of design software, such as Adobe Creative suite.
  • Experience with CRM software.
  • Hold a current RSA.

SELECTION CRITERIA

  • Experience and performance in a similar role.
  • Understanding of:
    – the craft beer market,
    – business drivers for an independent brewery,
    – on-premise and retail trade,
    – beer-related events.
  • Relationship management and communication skills.
  • Connections to the craft beer industry.
  • Ability to work autonomously.
  • Knowledge and passion for beer and brewing.
  • Flexibility with working hours, including readiness to work after hours and on weekend events at events, festivals and brand activations.
  • Commitment to invest time in brand development.
  • Permanent Australian resident.
  • Long term outlook
  • True commitment to the role and our business values.
  • A good fit for Bright Brewery’s brand and culture.

REMUNERATION
This is a full time permanent position that will involve after hours and weekend work on some occasions.
A competitive remuneration package is negotiable for the right applicant, including:

  • Salary plus commission
  • Attractive bonus and incentive plan
  • Training and support
  • Vehicle

TO APPLY
Please direct all enquiries and applications, including a Cover Letter addressing the Selection Criteria, and a CV to Tom Mullane-Grant (Sales & Marketing Manager) at sales@brightbrewery.com.au

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Bright Brewery | MountainCrafted Beer | Bright